1. INFORMATION TECHNOLOGY IN BUSINESS AND SOCIETY INFO-UB.0001.004 SPRING 2012 – SESSION 1 SEAN J. TAYLOR

2. WHATS THIS COURSE ABOUT?

3. IT KNOWLEDGE

4. IT STRATEGY

5. IT SKILLS

6. WHO ARE YOU? Year:freshman/sophomore/junior/senior? Major:finance/marketing/accounting/management

9. TEACHING ASSISTANT vjd209@stern.nyu.edu Varun will be grading and hosting recitations during certain sections. Weekly office hours for any questions you have.

10. ADMINISTRATIVIA 14 weeks of class (28 sessions) + 1 midterm on March 8 th (right before Spring Break) + 1 final exam on May 15 th + 4 individual assignments + 3 group projects ITBS

11. GRADING

14. MATERIALS Whenever possible, your course materials will come from online sources with permissive licenses. Saves you money Ensures content is up-to-date Be careful and read critically! I will bring printouts of main readings.

15. THE RULES 1.Attend class. Be on time and stay until the end. 2.Be prepared. Read/watch the assigned readings/videos. 3.Participate in class and on the blog. 4.No electronic devices please.* 5.Turn in assignments/projects on time. 6.No cheating. I will catch you and it will be awkward. 7.Be respectful to me and your classmates.

16. Demonstrate that you read and understand the material. Ask interesting questions that stimulate discussion. Listen attentively to your classmates. Support your arguments with evidence or sound logic. Be polite and respectful at all times.

17. INFORMATION TECHNOLOGY

18. TECHNOLOGY Τεχνολογία THE STUDY OF ART, SKILL, OR CRAFT

19. The new technology does not yet have a single established name. We shall call it information technology (IT). Leavitt and Whisler (HBR, 1958)

20. 3000 BC

21. 1440

23. 1870

24. 1890s

25. 1925

26. LETS GET DIGITAL

27. 1946

28. 1973

29. ARPANET came out of our frustration that there were only a limited number of large, powerful research computers in the country.

33. WHAT NOW?

34. THEMES (INVARIANTS)

35. Dhar and Sundararajan (2007)

36. INFORMATION ASYMMETRIES? WHAT HAPPENS TO

37. EFFECTS

39. 1. IT TRANSFORMS BUSINESS AND SOCIETY 2. INVESTMENTS IN IT ARE CRITICAL TO THE SUCCESS OF ORGANIZATIONS 3. INNOVATION AND CREATIVITY IN THE USE OF DATA IS CRITICAL TO SUCCESS

40. WHATS THIS COURSE ABOUT? PART 2

41. INTELLECTUAL PROPERTY

42. COMPETITION

43. PLATFORMS

44. COMPUTATION

47. PRIVACY

48. SECURITY

49. DATABASES

50. DATA MINING

51. MANAGING IT PROJECTS OPEN SOURCE SOFTWARE DEVELOPING APPS SUCCESSFULLY USING DATA PRICING DIGITAL GOODS NETWORK EFFECTS & STRATEGY NEW BUSINESS MODELS ENTREPRENEURSHIP

52. YOUR HATS

53. COMPUTER USER

54. CONSUMER

55. (REGIONAL) MANAGER

56. MARKETER

57. (AMATEUR) LAWYER

58. ECONOMIST

59. POLICYMAKER

60. HISTORIAN

61. HTTP://BIT.LY/STERN-ITBS HTTP://STERN-ITBS.TUMBLR.COM

62. NEXT CLASS: INTELLECTUAL PROPERTY Intellectual Property in IT Read The Digital Dilemma. Copyright Law and DMCA Skim the Wikipedia articles. SOPA Watch the SOPA video. Fun: Everything is a Remix Assignment: Email me!