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Large Air Systems – Sales Training
Industrial
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The industrial market is primarily a RENTAL opportunity
Requires very clean air – 90% of applications require: IQ Oil free These are more difficult sales calls Need appointment Need right contact Need safety & security clearance badge Used for Back up air to run tools Refineries Power generation Textiles Automotive Air separation Electronics Other The industrial market is primarily a RENTAL opportunity
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Back Up Air for Factories
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Back Up Air for Factories
Air tool Air hose Oiler Pressure regulator Filter Shut off valve Lead hose Coupler body & connector Drain ½” or larger pipe and fitting Air dryer 1” or larger pipe and fitting Air compressor Auto drain
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Refineries Refineries use compressed air not only to run tools, but to process crude oil. Typical Demand: ,000 SCFM PSIG Critical Service Sophisticated Clients Used for Fractional Distillation and “Cracking”
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Power Generation Soot Blowing Compressors SCFM PSIG Plant Air Compressors SCFM 125 PSIG Instrument Quality or Oil Free Air 35-55° F Dew Point Instrument Air Compressors SCFM - 40º F Dew Point Clean Filtered Air Conveying Compressors SCFM PSIG Flow Control Air is also used to start up the gas turbines
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Textiles Weaving Air Compressors 1000 - 5000 SCFM 100 - 125 PSIG
Spinning Air Compressors Texturizing Air Compressors Yarn Conditioning Atomizing Air Compressors SCFM 15 PSIG Synthetic Fiber Air Compressors Carpet Fibers SCFM PSIG Diaper Fibers ,000 SCFM 20 PSIG
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Automotive Paint System Air Compressors ,500 SCFM 125 PSIG Oil Free or Instrument Quality Air Zero Contamination Tire Retreading SCFM 250 PSIG Standard Air
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Other Industrial Opportunities
Snow Blowing PET Bottle Blowing Chemical Process Food and Beverage Processing Pharmaceuticals Iron and Steel Pulp and Paper Mills Glass Factories Mines & Quarries Ports Wind tunnels Electric air dealers – 40% of re-rents are through stationary air dealers
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The Rental Relationship
The key contact is the guy making the operations decisions In most cases the plant engineer or maintenance manager makes the call in an emergency situation The purchasing manager is involved in planned shutdowns and will be given a recommendation by the operations person in the preference of supplier and equipment type Industrial manufacturers (pharmaceuticals, electronics) have one decision maker Refineries have multiple decision makers - each process within the plant will have a separate decision maker or maintenance group Established relationships and response time are more important than product features
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The Rental Value Proposition
Response time and relationship Fuel cost advantage Containment Emissions – no water leakage Ease of operation
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The Rental Value Proposition
Ease of maintenance (top off features - not weekly maintenance) Ease of unloading, maneuverability, and placement Shipping costs Ease or refueling Price
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