1. State of the Union Address 2013
A Graphical View of Social Media’s Take
Analyzed & Curated by Sidecastr

2. Obama’s Prepared Text as Word Cloud
Source: Politico: Word clouds: A look at Obama's State of the Union speeches

3. Tweet Volume Per Minute re: #SOTU
Source:

4. Sidecastr’s Twitter Stream Curation
Curator for this event: Steve Brand
Politics: moderately center-left registered independent
Objective:
live-curate full spectrum of representative tweets into one of 10 SOTU specific categories
create informative, fast-paced, yet manageable synced 2nd screen experience
Curation Criteria:
comments from all political angles
filter out repetitive, off-topic tweets,
favor comments that have:
higher level of specificity vs generic
about-the-moment over “could have been made anytime”
Ignore swearing as a factor when choosing

5. Distribution of Live Curated Tweets by Category
Total selected
tweets = 291

6. Sidecastr Curated Tweets over live 2-hour coverage

7. All Curated Tweets - All Text

8. All Curated Tweets - Names Scrubbed
Terms removed: “President, Obama, Rubio, Marco, Boehner, Mr, RT, POTUS, Paul, Ryan, Biden, RT:”

9. Curated Tweets: SOTU Address - Republican Response Removed
Terms removed: “President, Obama, Rubio, Marco, Boehner, Mr, RT, POTUS, Paul, Ryan, Biden, RT:”

10. Curated Tweets: Start of Address 9:17p - 9:40p ET
Terms removed: “President, Obama, Rubio, Marco, Boehner, Mr, RT, POTUS, Paul, Ryan, Biden, RT:”

11. Curated Tweets: Economy, Jobs & Min Wage Proposals 9:40p - 10:08p ET
Terms removed: “President, Obama, Rubio, Marco, Boehner, Mr, RT, POTUS, Paul, Ryan, Biden, RT:”

12. Curated Tweets: Gun Control to SOTU End 10:08p - 10:27p ET
Terms removed: “President, Obama, Rubio, Marco, Boehner, Mr, RT, POTUS, Paul, Ryan, Biden, RT:”

13. Curated Tweets: Rubio Response Only
Terms removed: “President, Obama, Rubio, Marco, Boehner, Mr, RT, POTUS, Paul, Ryan, Biden, RT:”

14. Details
Tweet rate inbound - roughly 1.5K - 2K per min (roughly 10% of Twitter’s full stream)
Pre-filtering
Search Terms:
#SOTU,#POTUS,President,Obama,Republicans, Democrats,Rubio,Economy
any live tweets from hundreds of users whose prior tweets were selected during coverage of 4 Presidential Debates, Election Night coverage
DJ display rate: 56 tweets per minute
DJ target selection rate: 4-5 tweets per minute
Chosen Categories for State of the Union:
Agree!, Body Language, Disagree!, Factoids, My 2 cents, Quotes, Snarky, The President, The Speech, VIP Posts
Auto-assigned (bypassed curator):
VIP Posts: 25 Journalists, Rep & Dem partisans
Factoids: Pew Research;

15. Chart of Curated Tweets over 2-hour coverage
SIDECASTR CURATED TWEETS PER CATEGORY
MIN INTO COVERAGE
Agree!
Body Language
Disagree!
Factoids
My 2 cents
Quotes
Snarky
The President
The Speech
VIP Posts
Grand Total 1 5 6 18 7 9 10 2 3 16 15 4 19 20 11 25 30 21 35 40 14 45 50 55 60 65 70 75 80 85 90 12 95
100
105
110
115 23 27 26 43 33 8 36 68
291

16. More
Content of all curated tweets available for review at Google Drive
Synced Replay of SOTU
Video: YouTube Whitehouse Channel
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