1. Making the best use of pro bono help
Part 4 Mop-up & feedback

2. Understand responsibilities
Receiver responsibility:
Be clear what you are asking for and why
Ask for it properly and respectfully
Know your own organisation and tie it back to what it needs
Targeted v blanket approach
Resist urge to take what is given or for the sake of being offered
Pick your wins
See it as an equal relationship – the giver benefits too remember!
Communicate your appreciation and the positive impacts of the support
Giver responsibility:
Respond to the brief effectively
Establish the benefits of participating and supporting
Resist killing with kindness – listen!
Tailor support to their needs
Ensure same level of quality and professionalism
Allow for change and learning
Evaluate benefits and impacts
See it as an equal relationship – there are many business benefits to providing support
Be clear on the business benefit not just the PR opportunity

3. Golden Rules
It’s a 2-way relationship with mutual benefits on both sides
There is a clear purpose and structure for activity
Sharing takes place – lessons learned, skills, experience, appreciation
Support needs to be tailored to the giver and receiver
There is regular dialogue, feedback and change
Support is treated with same respect, management and professionalism as paid support
Galvanise support around an issue not just a need or problem

4. Feedback?