1. Trade Profile | Organisational Structure | 2018
Publication date:
September 2018
Next publication:
September 2019
Trade Profile | Organisational Structure | 2018

2. Organisational Structure
Group Operational Structure
Massmart is a South African-based, globally competitive regional management group, invested in a managed portfolio of differentiated, complementary, large-format focused wholesale stores and medium-sized retail formats, as well as hybrid stores that cater to retail, wholesale and trader customers
The Group is 51% owned by Walmart International
Massmart is listed on the main board of the JSE Securities Exchange in the Consumer Services-Retail sector
Massmart is the second-largest distributor of consumer goods in Africa, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods
Massmart operates in 13 countries in sub-Saharan Africa through the Group’s four operating divisions – Massdiscounters, Masswarehouse, Massbuild and Masscash
CEO : Guy Hayward

3. Organisational Structure
Overview
Massmart operates four divisions: Massdiscounters, Masswarehouse, Massbuild and Masscash (Retail and Wholesale)
Each division is run as their own entity, with their own MD and business functions
The Group is undergoing a period of increased collaboration across and within divisions. Contrary to its historical positioning of fierce competition between Massmart divisions, there is a significant drive from Massmart central office to promote intra- Group collaboration to remove cost duplications, achieve a lower cost-to-serve, improve working capital management and reduce inefficiencies
Massmart’s Purpose
”To be the most trusted, high-volume, lowest-cost, wholesale and retail Group in sub-Saharan Africa delivering exceptional value to mass-market consumers.”
Massmart’s Commitment
Massmart’s Values
Ethical and Respectful:
Good business at the centre of everything they do
Excellence:
Smart ideas that inspire everyday excellence
“Saving customers money so they can live better”
Responsible:
Thoughtful choices for a better future
Inclusive:
Creating opportunities for everyone to prosper

4. Organisational Structure
Trading Formats
Division
Trading Brands
Target Shopper
Ranging and Trading Area
Massdiscounters
Game
LSM 5 – 10
DionWired
LSM 8 – 10
“Wide range of general merchandise as well as comprehensive range of non- perishable groceries and, more recently, fresh food in selected stores.”
2,000 – 6,000m2
Masswarehouse
Primary customer
LSM 6 – 10
Secondary customer (via trade)
LSM 2 – 6
“Extensive range of food, liquor and general merchandise including appliances, sports, outdoor, DIY, and home entertainment.”
9,000 – 11,000m2
Massbuild
Builders Warehouse LSM 5 – 10
Builders Express LSM 5 – 10
Builders Superstore LSM 2 – 6
Builders Trade Depot LSM 4 - 8
“Comprehensive range of home improvement and gardening supplies, tools and building materials.”
Masscash
Wholesale LSM 2 – 5
Retail LSM 2 – 6
“Comprehensive range of groceries, ethnic cosmetics and liquor.”
200 – 8,000m2

5. Organisational Structure
Shareholding
Massmart’s largest shareholder is Walmart who, since 2011, is the controlling shareholder with 52.4% of the shareholding
Next to Walmart the single largest shareholders are Aberdeen Asset Management Group (19.8%) and Public Investment Corporation (5.8%)

6. Organisational Structure
Directorate
Name
Position
Appointed
Guy Hayward
Chief Executive Officer
2001
Johannes van Lierop
Chief Financial Officer
2015
Kuseni Dlamini
Chairman of the Board
2014
Chris Seabrooke
Deputy Chairman of the Board
2000
Nolulamo Gwagwa
Non-executive Director
2006
Phumzile Langeni
2004
Roger Burnley
COO and Deputy CEO of ASDA Walmart in UK
2017
Susan Muigai
Executive Vice President, HR at Walmart Canada
Enrique Ostalé
President and CEO of Walmart’s Latam, UK and Africa regions
2016

7. Organisational Structure
Executive Management: Central office
CEO
Guy Hayward
CFO
Johannes Van Lierop
Group Human Capital Executive
Jane Bruyns
Chief Ethics & Compliance Officer
Dharl Moodley
Group CIO, Supply Chain and Logistics Executive
Richard Inskip
Group Financial Services Executive
Gerhard Hayes
Group Corporate Affairs Executive
Brian Leroni
Group Commercial Executive
Llewllyn Steeneveldt
Group Legal Executive, General Counsel and Company Secretary
Joe Ralebepa
Divisional Chief Executive
Masswarehouse
Doug Jones
Divisional Chief Executive
Masscash
Kevin Vyvyan-Day
Divisional Chief Executive
Massbuild
Llewellyn Walters
Divisional Chief Executive
Massdiscounters
Albert Voogd

8. Maryla Masojada | Head Analyst Tarryn Butler | Senior Retail Analyst