1. American Association of Colleges for Teacher Education (AACTE)
Membership Benefits: The Keys to Recruitment, Engagement, and Retention
Meghan Grenda, MPP AACTE Director of Membership

2. Why Focus on Membership Benefits?

3. Membership Challenges Other Organizations are Facing
Figure 1. 2018 Membership Marketing Benchmarking Report. Adapted from Marketing General Incorporated,  retrieved from Copyright 2018 by Marketing General Incorporated.

4. Solution: The Membership Lifecycle
Recruit
Engage
Retain

5. Membership Benefits “Must-Haves”
Who your State Chapter is
Complete benefits listing
Cost savings of membership
How to make the most of your membership
Social media channels
Contact information

6. What Benefits Does Your State Chapter Offer?
Conferences & Events?
Member Discounts?
Leadership and/or Volunteer Positions?
Professional Development Resources – Job Board, Webinars, E-Newsletters?
What Else?

7. Utilizing Your Benefits: Recruitment
Identify your audience
Describe how you help your members succeed
“Be a partner in your success”
“Our state chapter helps you stay current by serving as a resource for information, news, and trends related to the profession.”
Collect prospect information
Utilize a chapter resource
Google forms
Invite prospects to become members
Sample member invitation note
Provide your contact information

8. Utilizing Your Benefits: Engagement
Membership benefits overview
Complete list of benefits
Events, webinars, or trainings offered
Professional development resources – Job board, e-newsletters, membership directory, etc.
Member testimonial
How to make the most of your membership
Social media
Welcome
Personalized greeting & thank you
Upcoming dates to remember
Link to complete list of membership benefits
Logistical information

9. Utilizing Your Benefits: Retention
Communicate ROI
Complimentary subscriptions
Member vs. non-member pricing
Individual vs. institutional membership
Communicate renewal process – and give advance notice
Expiration date and membership dues rate
Payment options
Membership terms (calendar year vs. anniversary date)
Renewal process
Invoice
Renewal notification

10. AACTE Director of Membership
Questions?
Meghan Grenda
AACTE Director of Membership