1. Developing Measureable Objectives
Pat Ellsworth
ITEP

2. Goal: What do we want to accomplish?
Goal vs. Objectives
Goal: What do we want to accomplish?
Objectives: How will we reach our goal?
Goal is bigger idea
Objectives are smaller, more specific

3. Practical and achievable
Objectives
What will we be doing?
In what timeframe?
Practical and achievable
Avoid vague words (e.g., “promote” or “encourage”)

4. Objectives Must Be Measureable
Incorporate method for measuring progress or results
If you can’t measure it, you can’t manage it
How much?
How many?
How often?
Observable or trackable results

5. Objectives Need Timeframe
Specify a time period
Start date, finish date and/or deadline
Create timeline with interim target dates

6. To be successful, objectives need to be
Also Consider
To be successful, objectives need to be
Relevant
Agreed to
Understandable
Reachable
Assignable
Visible

7. Example Objectives
Identify an energy policy committee composed of 5 members, by September 30, 2011
Identify training needs of current staff and write a training plan by June 1, 2011