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How to persuade someone…
Otherwise known as ‘Rhetoric’
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Ethos Pathos Rhetoric Pyramid Logos 3 Ways
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Logos Logical Argument (How the audience perceives the text as reasonable) Often Use: Facts, Research, Shared Wisdom Diagrams/Charts/Examples, Definitions
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Ethos Credibility/Character (How the audience perceives the credibility of the writer) Often use: Trustworthiness, Similarity, Authority, Reputation, Sincerity, Standard English
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Ethos
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Pathos Emotional Connection (How the audience's feelings are engaged)
They make you want to agree because of some emotional connection. Often use Themes, Visuals, Figurative Language, Stories, Humor, Delivery Technique
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Pathos
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You are exposed to these CONSTANTLY!!!
plans/video/persuasive-techniques-advertising-1166.html
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Which one is it?
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Which one is it?
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Last one…
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Project! In groups of two, you and your partner are going to be creating a ‘collage’ of our three types of rhetoric. Materials: glue, scissors, poster paper, advertisements. Ethos Pathos Logos Glue on the different types of examples for each.
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What is a collage?
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