1. Robert Burns Supper features Glenmorangie
Date & Location: Robert Burns Supper January 25th , Westin Kierland Resort & Spa
Objective: Pair up Glenmorangie Marques with The Robert Burns Supper
A Burns supper is a celebration of the life and poetry of the poet Robert Burns, author of many Scots poems.
The suppers are normally held on or near the poet's birthday, 25 January, sometimes also known as Robert Burns Day.
Action:
Presented Glenmorangie to be featured at the dinner and across property.
SEG Sensory Experience at Reception
Glenmorangie Educational Tasting Flight & Toast at Dinner with Guests Sheila Hackbarth and Doug Wooster
Waitstaff Trainings for Scotch Ambassadors and bartenders
Increase attendance for the Highland games and Bagpiper Event March 21st
Results:
Account Purchased for the Event:4 bt The Orginal, 4 bt Nectar D’or, 2 bt Lasanta, 2 bt 18 Years Old
115 Attendees
Glenmorangie was featured across the entire property. Notably the Scotch Library
Glenmorangie sales are up six 9liter cases YTD
Return guests will have the option to get a free upgrade from 10 year to Lasanta, Quinta Rueben, Nectar d’Or or 18 yr. (Custom bounce back card created)
Angie Stephenson, Arizona!

3. Westin Kierland Resort
Robert Burns Supper
Saturday, January 25th
Westin Kierland Resort