1. Transforming Business @ the intersection of Marketing & Technology By Mayur Gupta @inspiremartech

2. My Daughter Online Shopper Age 3 Years Montessori School Favorite Gadget – iPhone Favorite Mobile App - Gilt Our world today

3. @courtesy Scott Brinker; chiefmartec.com

4. We dont believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

5. And this world is exploding with disruption

6. D I S R U P T O R S @courtesy www.vml.com

7. You miss 100% of shots you dont take -Wayne Gretzky

8. @courtesy www.vml.com

9. New way to diagnose human body using smart phone

10. The new wearable technology now in CLOTHING lines

11. Online ; Offline – difference?

12. Sun Dial QR Code – Redefine Experience

13. 13 Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com

14. 14 Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com

15. The consumer is right at the center of it all

16. CONSUMER RETAILERS BRANDS Era of the Brands & Advertisers CONSUMER BRANDS RETAILERS BRANDS RETAILERS CONSUMER TODAY - Era of the Connected Consumer Era of the Retail Disruption

17. So, What Really Happened

23. The bar has been removed!!!

24. What does all this mean for the brands & marketers

26. technology changes exponentially organizations change logarithmically technology management is deciding which changes are adopted ? ? @courtesy Scott Brinker; chiefmartec.com #1

27. #2 An unwired fragmented ecosystem

28. #3 Organizational silos & fragmented operating model

29. Finance Sales MediaeCommerce Coupons & Loyalty Mobile Marketing Technology

30. The problem is that too many companies are essentially showing their organizational chart to consumers Bob Lord & Ray Velez, Razorfish

31. Well great, now how do we fix it?

32. drive C O N V E R G E N C E

33. wiring = data + API + cloud #1 Convergence in data & technology ecosystem connected experiences technology consolidation marketing operating system

34. #2 Convergence in skills technology creativestrategymarketing mediafinance ?

35. #3 Organizational Convergence Marketing Technology

36. #3 Organizational Convergence Marketing Technology NOT ENOUGH ANYMORE THE FAMOUS GARTNER QUOTE

37. #3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance

38. #3 Organizational Convergence Marketing Technology Sales Strategy Sales Strategy Media Finance Media Finance this is where the consumer touches the brand

39. Easier said than done; but then again, WHO said Marketing was easy

40. Reach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com Thank You Mayur Gupta Global Head, Marketing Technology @ Kimberly Clark www.kcc.com