1. Conjuntament Matchfunding

2. New Approach PROXIMITY GOALS:
Working for a closer economy Proximity Economic Development in Barcelona
New Approach PROXIMITY
GOALS:
Promote plural economy from a proximity perspective
 Balanced economic activity: compatible with and respectful towards other human activities and local residents’ need.  Helps to meet each area's needs: generating well-being at a micro level.
 Highlights district and neighbourhood economic assets.  Attends to the economy in its diverse forms, practices and invisible dimensions.
2. Promote economic activity tackling socioeconomic inequalities  Reduce the socio-economic inequalities gap between areas.  intervenes more intensely in disadvantaged districts and neighbourhoods to create socio-economic progress.
We talk about 3 types of distances:
Physical: be closer to the districts and neighbourhoods
Communicative: we need to be better explained and adapt the message and channels
Methodological: tailor-made and coproduced solutions with the territories
The physical distance is being tackled with 3 territorial levels of intervention
The communicative and methodological distance is being tackled with new tools and resources 2

3. Working for a closer economy Proximity Economic Development in Barcelona
3 Types of Distances
COMMUNICATIVE:
EXPLAINED BETTER
METHOD:
TAILOR-MADE & COPRODUCED
PHYSICAL:
LESS DISTANCE 3

4. 3 Levels of Intervention
Working for a closer economy Proximity Economic Development in Barcelona
3 Levels of Intervention 4

5. New tools and resources
Working for a closer economy Proximity Economic Development in Barcelona
New tools and resources
Economic Development Plans (District level)
New Services and Proximity Programs
FUNDING
Call for grants
Matchfunding
Specialized technicians in districts & neighbourhoods
Territorial Facilities of Barcelona Activa
GOVERNANCE
Lead Groups
Co-production 5

6. Matchfunding
Conjuntament

7. Matchfunding- Conjuntament What is it?.
Matchfunding- Conjuntament
What is it?
New model for financing projects combining
Crowdfunding (Private Funds) + Public Funds
Main idea: for each euro invested by citizens in the crowdfunding, the administration adds another one
Aim: get a multiplier effect and encourage co-responsible investment in projects that have society support.
+1 PRIVATE
+1 PUBLIC 7

8. Matchfunding- Conjuntament Who is behind it?
Supported by GOTEO: Crowdfunding platform specialized in Social Projects, with previous expertise in matchfunding campaigns (Provincial Council of Guipuzkoa, Zaragoza City Council, etc).
CONJUNTAMENT “Do something together” in Catalan and it also refers to A-juntament (City Council) 8

9. Project Submission Project Selection PHASE 1
Matchfunding- Conjuntament
How it works?
PHASE 1
Project Submission
Project Selection
PHASE OUTCOMES
Applications: 67
Selected Projects: 24 (12 of Proximity Social Entrepreneurship + 12 Community and Collaborative Economies Procomuns) 9

10. Communication Plan Design Launch of campaigns
Matchfunding- Conjuntament
How it Works?
PHASE 2
Communication Plan Design
Launch of campaigns
Round days to reach the minimum viable budget > essential condition to also get the extra City Council Funds
Round extra days to reach the optimum budget > just for the projects which had reached the minimum
*Only the projects that reach the minimum budget move on to the second round
* The total budget funded by the City Council is 4000€
PHASE OUTCOMES
 Total minimum budget requested: €
Total optimal budget requested: € 10

11. Communication plan & Launch of Campaigns PROJECT IMPLEMENTATION
Matchfunding- Conjuntament
Main Outcomes
Communication plan & Launch of Campaigns
Project Selection 67 24 22
PROJECT IMPLEMENTATION
APPLICATIONS
SELECTED PROJECTS
SUCCESSFUL PROJECTS
45 %
Women
55 %
Men

12. 96.000€ 2.629 4.363€ 231.336€ 135.336€ Matchfunding- Conjuntament
Main Outcomes
96.000€
Available municipal financing
2.629
Co-funders €
Citizens Contribution
x1.4 Available municipal financing
4.363€
Average municipal Contribution €
Total funding raised 12

13. Matchfunding – Conjuntament Strengths and Weaknesses
Participatory & Open Process
Co-responsibility between administration & citizenship to finance projects
Transparency: real-time status of the campaign through the online platform
The administration supports projects with a real public interest
The community (donors/investors) validates the real need / idea / proposal…
Outside the subsidies framework: complex procedure, restrictive, justification
New Approach to the Local Subsidies
Weaknesses
Operational Costs
Legal Solutions

14. Matchfunding- Conjuntament Financed Projects14

15. Matchfunding- Conjuntament Financed Projects15

16. EUROPEAN WEEK OF REGIONS AND CITIES
Matchfunding- Conjuntament
Good Practices
STUDY VISIT
Milan City Council to Barcelona
14th-16th November 2017
3rd ECN CROWDCAMP
Bologna, Italy
June 2018
EUROPEAN WEEK OF REGIONS AND CITIES
Brussels, Belgium
October 2018 16

17. barcelona.cat/barcelonactiva