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Viewing Trends Overview

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Presentation on theme: "Viewing Trends Overview"— Presentation transcript:

1 Viewing Trends Overview
April 2019 Viewing Trends Overview

2 Source: TAM Ireland Ltd / Nielsen TAM
Overview-April 2019 Source: TAM Ireland Ltd / Nielsen TAM

3 Average Minutes viewed daily April 2019
Adults ABC1 watched minutes (2h 04m) of TV DAILY in April Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4 TV Viewing: Live v Time shift % April 2019
Live TV dominates across all audiences . Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5 Weekly reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels

6 Commercial Impacts April 2019
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7 Source: TAM Ireland Ltd / Nielsen TAM
Top 10 Advertisers April 2019 1: Procter & Gamble 2: Sky Ireland 3: Tesco Ireland 4: Eir 05: Three 06: Diageo 07: Reckitt Benckiser 08: Bank of Ireland 09: Aldi Ireland 10: An Post Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

8 Minimum Duration 10 Minutes
Top Programmes April 2019 Top 5 programmes by station group are below. A breakdown of the Top 10 programmes by station for April 2018 can be found here Late Late Show, The RTE News: Nine O'Clock RTE News: Six One At Your Service Fair City Coronation Street LIVE: Aintree Grand National Irelands Got Talent Emmerdale Britain’s Got Talent Game of Thrones Live Premier League: MAN UTD V MAN CITY Live Renault Super Sunday Sky News Tonight with Dermot Murnaghan Live Premier League: LIVERPOOL V HUDDERSFIELD Source: TAM Ireland Ltd / Nielsen TAM Top Programmes based on Individuals 4+, All Subscribing Channels, Averaging Option: Any Day, Any Time, Best Episode, Minimum Duration 10 Minutes 27

9 Minimum Duration 10 Minutes
Top Programmes April 2019 Top 5 programmes by station group are below. A breakdown of the Top 10 programmes by station for April 2019 can be found here Derry Girls Gogglebox The Great Celebrity Bake Off for SU2C Grand Designs: The Street 24 Hours in Police Custody Teen Mom Film: Look Who’s Talking Film: Little Fockers Georgie Shore Impratical Jokers Rugbaí Beo Pro Opry an Iúir GAA BEO One Fine Day Laochra Gael Guinness PRO /19 (Sat 27th) The Masters 2019 Classic GAA SSE Airtricity League Rain in Moscow Source: TAM Ireland Ltd / Nielsen TAM Top Programmes based on Individuals 4+, All Subscribing Channels, Averaging Option: Any Day, Any Time, Best Episode, Minimum Duration 10 Minutes


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