1. BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE
POWERED BY SANTANDER
TO CREATE LASTING CHANGE

2. WEB DESIGN & USER EXPERIENCE

3. Chief Strategist, LaGrande Marketing
Shawn Leamon
Chief Strategist, LaGrande Marketing

4. OVERVIEW OF TOPICS AND OBJECTIVES
How to manage your online presence to:
Attract donors
Serve your constituents, and  
Raise awareness in the community

5. 4 S’S OF A PERFECT WEBSITE
Your website is the most important digital asset you own. It needs to function perfectly on 4 measures:
Simplicity
Security 
Speed
Searchability

6. SIMPLICITY
Call-to-Action
Mobile-Friendly

7. PRETTY GOOD

8. NEEDS IMPROVEMENT

9. THE MOBILE TEST Does your website look good on the phone:

10. SECURITY: SSL CERTIFICATE

11. SECURE

12. NOT SECURE

13. SPEED A slow website loses prospective donors
Speed is essential to your cause – whether it is getting donors or reaching your audience
Test your website:

14. SLOW-ISH

15. SEARCHABILITY Can people find what they are looking for on your site?
Search Engine Optimization: What keywords are important to you?
Where do you show up in your search results?
Do you have a profile on the key websites? Google My Business, Facebook, Yelp, etc.
Do you have a blog?

16. SOLID EXAMPLE

17. NEED IMPROVEMENT

18. QUESTIONS?