1. Emerging Future REMEA Sales Meeting 2011 – Turkey
Princess Noura Bint Abdulrahman University, Saudi Arabia
Eric Pelliser

2. Picture this …
The largest female-only university in the world
Products from International, USA, Coalesse, Turnstone, Details,
Nurture, and Steelcase Wood
4.2 Million USD
40,000 students
100+ suppliers involved

3. Princess Noura University
Who was involved?
Princess Noura University

4. Globally Integrated Enterprise in Action
Laure Chede France
Oger International France
Steelcase France Wood, A&D Finance & Logistics
Perkins & Will Chicago, USA
Saudi Oger + Bin Laden KSA
Steelcase ME Riyadh & Dubai
Perkins & Will + Dar Al Handasa Lebanon
Steelcase NA Coalesse Finance & Logistics
Steelcase Teams
A&D Firms
Contractors
Client

5. Why did we succeed? A solid account plan
Identifying the decision making process and influencers
Leveraging Steelcase Global Resources
An outstanding ‘Can do attitude’ team spirit
Implication of Steelcase management and dealer principal at the highest level
Special thanks to Asier, Paulo, Amir, Peggah and Betty for their active support and involvement in this project .