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Lead’s Revenge – La Venganza del Plomo!:

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Presentation on theme: "Lead’s Revenge – La Venganza del Plomo!:"— Presentation transcript:

1 Lead’s Revenge – La Venganza del Plomo!:
November 10, 2010 Lead’s Revenge – La Venganza del Plomo!: Why this video works for construction workers Mary Watters – Director of Communications

2 Pilot research among four audiences
Sources for S&H info Unmet needs Awareness of CPWR and materials? Assess impact/use of CPWR materials

3 AED Pilot Research - 2009 Trainers Safety Managers Contractors Workers
Conducted by AED 1 hr. focus groups and individual interviews Bricklayers Cement Masons Roofers Sheet Metal Workers Plumbers & Pipefitters

4 Findings from AED Pilot Research
True for all categories Stories of on-the-job injuries DVDs: less than 10 min. & less than 5-10 years old Print materials: Concise … posters Pocket cards in color, with pictures Safety messages as hardhat stickers

5 Findings from AED Pilot Research
Workers want to get info on the jobsite, such as toolbox talks Trainers and safety managers get info online Trainers would like handouts for DVDs DVDs hard to use on worksite

6 Demographic information: CPWR Data Center

7 Demographic information: CPWR Data Center

8 Demographic information: CPWR Data Center

9 Average age of Hispanic construction worker in 2008
35.8 years

10 Fatalities and Injuries: CPWR Construction Chart Book

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14 Dissemination via www.eLCOSH.org
eLCOSH Working Group to guide Adding new features

15 Why eLCOSH? More than 1,000 documents, etc.
Stand-alone site in Spanish 1,325,094 pageviews 542,568 visitors

16 Who received link? BCTD S&H Committee
CPWR trainers & interested parties Article in LifeLines, S&H mag Laborers Union Presented during session of the National Summit on Latino Worker Safety & Health Distributed by OSHA Directorate of Training to new Susan Harwood grantees GoogleGroups: Protecting-Workers

17 Place link with CPWR researchers working with Hispanic day laborers
Results 885 views since posting in June 2009 Spike after first posted Spike in November 2009 To Do: Place link with CPWR researchers working with Hispanic day laborers

18 Place link with CPWR researchers working with Hispanic day laborers
To Do: Place link with CPWR researchers working with Hispanic day laborers

19 Restructure/redesign eLCOSH
Improve usability & search Give it a new look Add new features

20 Development Communication Report
Autumn 1986

21 Please share this info…


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