1. Consumer Behavior: MOTORCYCLE

2. Overview of the Journal
Consumer behavior gets impacted by the categories of the products (Claiborne and Sirgy, 2015)
Business of Motorcycle industry is directed mostly out of the passions
The market of this industry has been shown with Green product innovation
Demands of the consumers has been shown as the stimuli
Firm’s performance and demands of consumers are interrelated
Consumer behaviors for the products like motorcycle are examined in the light of the passions of the buyers rather than necessity. As per the consumer behavior theories and concepts, business of these products is immensely impacted by the consumers’ buying decisions. From the referred journal, it can be seen how the Vietnam Motorcycle industry has been emerged in spite of green product innovation. This is because of the demands of the consumers for these vahicles.
The chosen article has shown the findings of the research in the light of the consumers’ behaviors for motorcycle in Vietnam. The aim of this journal, as indicated, is to establish the inter relation between the innovative strategy and the customers’ demands for that product. The referred journal has also researched the gaps in implementing the green project innovation for the demands of the consumers for motorcycle.

3. Green product innovation and demand for motorcycle
Green product innovation has been impacted by consumers’ buying behavior
Consumers’ behavior for motorcycle effected the market strategy (Fujita, 2013)
Both the survey and interviews have been conducted
In spite of environmental factors, demands for motorcycle have been found
The referred journal has shown the impacts of the consumers’ behavior in the light of the environmental strategies of the Vietnamese motorcycle industry. This buying behavior of the Vietnamese customers have created both positive and negative impacts on the innovation strategies of the motorcycle industry. This research study has intended to show these effects showing the passions of Vietnamese customers for motorcycle.
The referred article is showing that both the qualitative and quantitative research have been conducted. It is because to find out both the perspectives of the motorcycle industry and customers. The findings from the surveys and interviews have been shown in the perspectives of the consumer buying behavior and marketing strategies.

4. Advantages of the article
Relation between the consumers’ buying decision and marketing strategies can be found
Impacts of the consumers’ satisfaction on innovation strategy
Priority between market demand and the environmental factors
Balance between the economic and environmental factors in business organizations
Impacts of the satisfying consumers’ behavior on products
This article has portrayed the relationship between the buying decisions of the consumers and marketing strategies. The findings have shown that for the satisfaction of the consumers, the innovation strategy can take another turn. It can be also be found how the environmental factors have got neglected by consumers’ demands for motorcycle.
From the Vietnamese motorcycle industry it has been found that they could not ultimately keep the balance between the economic factors and environmental factors. For the satisfying the demands for the motorcycle the companies have neglected the environmental factors.

5. Consumers’ behavior towards environment
Consumers avoid the environment beyond certain extent
Consumers’ negligence towards the innovation strategy
Their demands only for the product satisfaction
The article has found that the consumers are not so much ready to consider the environmental factors while buying motorcycles. In the methodology section, the article is showing that the demands for motorcycle have are increasing in spite of the fuel deficiency. Over all the customers are only concentrating on the quality of the products.

6. Perspectives of consumers for innovation
The consumers are not aware of the innovation strategy
Green innovation strategy has negatively impacted
Consumers are only interested in innovative products (Lim, 2017)
The emerging market of Vietnam motorcycle industry is showing that the consumers are not aware about the green targets of the companies. The Green innovation strategy have to be sacrificed in place of satisfying the demands of the consumers. From the journal article it can be seen that the customers are only interested in the innovative motorcycles.