1. Bus 411
DAY 15

2. Agenda Assignment 5 Due March 20 Mid term Exam Posted
SWOT, SPACE, BCG and QSPM Matrices for Google
Mid term Exam Posted
Due March 24
20 Short essays
How to present a case study
Tony Case Study One Apple Computer
Team work if time allows

3. Case Study Teams Team 1 Team 2 Karen Geneice Lee James Takefumi Matt
Darius
Danielle

4. Timeline (tentative) March 24 April 17 March 27 April 21 March 31
Midterm due
Team work (no class)
March 27
Team Work (no class)
March 31
Team 1 Case 19 Jet Blue
April 3
Team 2 Case 20 AirTran
April 7
Tony Case 27 Kroger
April 10
Team 1 Case 26 Best Buy
April 14
Team 2 Case 28 Home Depot
April 17
Tony Case 23 Harrah’s
April 21
Team 1 Case 24 Royal Caribbean Cruises
April 24
Team 2 Case 25 Web Reservations International
April 28
Team 1 Case 21 USA truck
May 1
Team 2 Case 22 Yellow Roadway Corp.
Take home final assigned
May 10AM
In-class final
May 9 by 3 PM
Take home final

5. Strategy management
The real key to effective strategic management is to accept the premise that the planning process is more important than the written plan, that he manager is continuously planning and does stop planning when the written plan is finished. The written plan is only a snapshot as of the moment it is approved. If the manger is not planning on a continuous basis --- planning, measuring, and revising – the written plan can become obsolete the day it is finished. This obsolescence becomes more of a certainty as the increasingly rapid rate of change makes the business environment more uncertain.
--- Dale McConkey

6. What is a case study?
Describes a firms situation at some point in time
Most of these case studies are 2005 ( a couple of 2004’s)
Analysis must reflect the correct time period
You have the benefit of hindsight
Contains mostly fact with some opinion
Puts the reader on the scene
Allows learning by doing

7. Preparing Cases Analysis
Need for Practicality
Cases are incomplete
Make reasonable assumptions and DOCUMENT your assumptions
Need for Justification
Support your decisions
Need for Realism
Be realistic
Need for Specificity
What, why, when, how, where and who
Business people (and business professors) dislike generalities and vagueness
Need for Originality
Be original…there is no perfect answer
If it were that easy everyone could do it!
Need to Contribute
teamwork

8. Class Discussion Read the case Conduct Research
Take notes
SWOT Analysis
Make recommendations
Conduct Research
The better you are at research the easier the analysis goes
Prepare PowerPoint and presentation
Get ready for Cross-Examination
Peers
Everyone should read all the cases!
Instructor

9. Some question you should be able to answer
What are the firm most important external opportunities and threats?
Strengths ands weakness?
How would you describe their financial condition?
What are the existing strategies and objectives?
Who are the competitors and what are their strategies?
What objectives and strategies do you recommend?
Explain your reasoning
How does this differ from what they are doing?
How do implement the recommendations?
What problems do you foresee in implementation?
How will you evaluate progress towards your recommendations?

10. Steps in Preparing Identify Mission, Vision, Objectives, Strategies
Develop New Vision and Mission
Most are poor
Identify external opportunities and threats
CPM
EFE
Identify internal strengths and weaknesses
IFE
Financial ratios
Analyze
SWOT Matrix
SPACE
BCG
IE matrix
Grand Strategy Matrix
QSPM
Give advantage and disadvantages of alternative strategies
Recommend
Strategies and long range objectives
Show cost
Specify how strategies are to be implemented and what results to expect
Recommend specific annual objectives (goal) and polices
Recommend procedures for evaluation
Be Original – Take chances
Remember business rewards risk taking
Be ready for Cross-examination

11. Making the presentation
Organize with PowerPoints and graphics
Give overview
Inform the audience if it is a team presentation
Who does what
Control your voice
Manage Body language
Do not read your notes or the power points-be fluid
Use lots of visuals
Be enthusiastic!
Answer questions at the end

12. Case study Scenario
You are a team of consultants presenting a Strategic plan to the board of directors of the company.
You need to convince that board that you know what you are doing
Whatever you recommend should be the preferred course of action for the company in question for the next 3 years
Expect tough questions…be ready with answers
Don’t propose something that has already been tried unless you know that it was a implementation problem and not a strategic one
Don’t BS.. you will get exposed

13. Tips for success Page 368 - 370 Content tips Process tips
Use S&P Industry survey
Process tips
Divide the work
Cover all bases
Attempt to uncover flaws in your analysis

14. Research Tips Your best resources are the UMFK Digital Databases
Business and company resource center
Business source premier
Newspapers (proquest)
Value Line research center
Wall Street Journal
Academic Search Premier
Census gateway
Econlite
Fed in print
Other resources
Investor relations web site of the company
Bad resources
Web searches
Friends and colleagues
Tonyg.umfk.maine.edu

15. Case Presentation Analysis
Company: Date:
Presenting Team Members:
Place comments after each rating.
Ratings (circle the appropriate numbers).
CONTENT
Poor
Below
Average
Above
Superior
1. Mission and Vision Statement 1 2 3 4 5
2. Thoroughness, accuracy, and depth of external analysis
3. Thoroughness, accuracy, and depth of internal analysis
4. Identification and evaluation of alternative strategies using matrices
5. Quality, quantity, feasibility, and relevance of recommendations
6. Justification and support for recommendations
DELIVERY
1. Organization of presentation
2. Professionalism of presentation
3. Use of visuals and color
4. Communication skills of team
5. Use of time (40 min presentation)
6. Handling of questions (up to 10 minutes)
OVERALL EVALUATION:
Numeric Score = 40 + (Avg * 12)

16. Peer Review for Case studies
In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like on the bottom or back of this page. Fold this sheet when you complete the ratings below. If you receive a poor rating on this evaluation, your final case average will be lowered one letter grade. A superior rating may add points to the final case average.
Put your name and your team members’ names in the spaces provided, one name at the top of each column.
Names:
Ratings:
On time for all group meetings:
Helped keep the group cohesive:
Number of useful ideas contributed:
Quantity of work done:
Quality of work done: +
Add Total Scores Here: