1. Would you like fries with that?

2. The benefits of Product Bundling

3. What is Product Bundling?
Multiple products or components are packaged together into one bundled solution.

4. Discuss a bundled product you have purchased
Group discussion
Discuss a bundled product you have purchased

5. Examples
1. Progressive
2. X-Box
3. Big Mac Value Meal

6. Benefits for Businesses and Customers
Introduce New Products
Acquire New Customers
Higher Profits
Increase Product Turnover (distressed inventory)
CUSTOMERS
Save Money
Perception of Greater Value
Low Risk to Try New Products

7. Collaboration time…

8. Create Your Own Bundle
You are the owners of your own Sporting Goods store. Although sales for the sports equipment are going well, it appears that sports apparel sales are lagging. How can you use a product bundling strategy to increase your store’s profit? Work with your partner to research three examples of product bundling in today’s marketplace. After your research, prepare speaking notes that you will use to present your own strategy for Sporting Goods store.

9. Assessment
Assessment: 100 points Research…25 points Speaking notes…25 points Presentation to class…50 points