1. Entertainment Marketing

2. Entertainment Marketing:
the process of developing, promoting and distributing products and services to satisfy customers’ needs and wants through entertainment, amusement or method of occupying time.

3. Entertainment Products:
Film
Television
Radio
Music & Concerts
Video Games
Theme Parks
Internet

4. Economics of Entertainment
Entertainment is in the top ten of the highest-grossing segments of the economy.
Entertainment influences and impacts many other areas of the economy.

5. Challenges of selling entertainment:
 Entertainment has a short “shelf life” – it is perishable!
Ex: When you see a movie and the credit roll, the experience is over. You can’t take the experience home to relive over and over again.
Ex: Amusement Parks – when you leave the experience ends and your demand for the product decreases. Therefore, the park must make profit immediately.

6. Selling entertainment is a gamble because costs and expenses are paid up front.
Ex: Expense of opening a water park
Challenge – Studios, theme-parks, performers must keep customer coming back.

7. Opportunity Cost – The loss of an opportunity that is passed up in order to receive something in exchange.
Ex: You choose to spend money on an upcoming concert. Therefore, you give up the opportunity to spend money on a trip to Kings Island.

8. Merchandising and Entertainment
Stars sell products and products sell stars.