1. Modernize your infrastructure and future-proof your technology
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Modernize your infrastructure and future-proof your technology
Preparing for Windows Server and SQL Server 2008 end of support

2. Windows Server and SQL Server end of support is fast-approaching
Extended support for Windows Server and SQL Server is ending – meaning Microsoft will no longer release security updates.
This may expose you to security attacks and compliance risks with regulations such as GDPR.
Windows Server and SQL Server end of support is fast-approaching
SQL
Extended support for SQL Server 2008/2008 R2 ends July 9, 2019
Avoid business disruptions and use this as an opportunity to modernize your application stack by moving to it to Microsoft cloud.
Extended support for Windows Server 2008/2008 R2 January 14, 2020

3. The drivers – why modernize?
Optimize costs
Strengthen security
The drivers – why modernize?
Embrace digital transformation
Facilitate compliance
 Increase scalability & flexibility​

4. Optimize costs
Focus more on your business and spend less time worrying about maintenance, with hassle-free upgrades that save time and costs.
At the end of support for Windows Server and SQL Server, your maintenance costs may increase due to:
IT staff continually managing aging hardware
Downtime caused by outdated systems
Time spent resolving issues 1.
41%
of business users have critical company data trapped in legacy systems that cannot be accessed by cloud services1

5. Strengthen security
End of support also means you will no longer have access to critical security updates, opening the potential for:
Business interruptions
Malware and cyber attacks
Loss of data, brand reputation, and customer trust
End of support also means you will no longer have access to critical security updates, opening the potential for business interruptions​. Worse still, without regular security bulletins it impossible to guarantee protection against hackers and malware, or prevent unwanted access to your sensitive data. Without upgrading you risk losing precious data, or having issues with your business applications performance, because of potential weaknesses in your environment 1.
Cybercrime will cost the world $6 trillion annually by 2021, up from $3 trillion in 20151

6. Embrace digital transformation
From start-ups to small businesses, companies that embrace digital transformation often realize:
Higher revenue and operating margins
Increased employee motivation
Improved customer experience
Digital transformation has become the industry standard, and businesses who understand this are well poised to outperform the competition while providing the latest, most up-to-date customer experience. From start-ups to small and medium sized businesses, companies that embrace digital transformation often realise higher revenue and operating margins. 1.
60%
of businesses see digital transformation as contributing to operational efficiency and streamlining processes1

7. Facilitate compliance
By the end of support, your system may fail to comply with GDPR or other regulatory standards. This could lead to:
Many business complications, penalties and fines
A loss in customer trust
Threatened business existence
Companies like yours face strict business, compliance and industry regulations. New threats have made it harder than ever for IT to secure data and applications. As such, organizations and IT professionals are looking for ways to avoid business disruptions while fine-turning resources to optimize cost and re-tool for innovation across a hybrid cloud environment. By the end of support, your system may fail to comply with GDPR or other regulatory standards. This could lead to many business complications, penalties and fines – and potentially a loss in customer trust. 1.
35%
of companies fear that the financial penalties possible under the GDPR could imperil their very existence1

8. Increase scalability & flexibility​
To stay competitive, your business needs a responsive IT infrastructure that enables you to:
Adapt to an ever-changing business environment
Remain flexible in a cost-effective way
Scale up and down with business fluctuation
To thrive and stay competitive, your business needs a responsive IT infrastructure to adapt to an ever-changing business environment. If your company is growing or has fluctuating capacity needs, you need the kind of flexibility that allows you to scale IT resources quickly and cost-effectively. 1.
48%
of small businesses say new technology will influence growth over the next three years 1

9. Modernize with (insert partner name)
End of support is like any lifecycle milestone, offering you a chance to:
Reassess directions and set up for the future
Protect your organization
Modernize with (insert partner name)
Secure your infrastructure
Insert details of partner offer here, for example a free workshop or your managed service offer.
By future-proofing your application stack you can ensure your organization is protected and your infrastructure is secure

10. Modernization – the benefits
Migrate to Azure and extend your security
Modernization – the benefits
Compliance support
Reduce maintenance costs

11. Migrate to Microsoft Azure and extend your security
Without security updates, your business and applications could be at risk of security and compliance issues.
Microsoft’s end of support offer for Windows Server and SQL Server 2008/2008 R2 provides free basic support, with access to:
Three years of security updates at no charge
Full set of Azure Advisor recommendations
When you migrate Windows Server and SQL Server workloads to Azure, you benefit from the $1B Microsoft has invested to build security into a cloud platform that you can trust. Azure can also help you gain security benefits through operational best practices and a global team of more than 3,500 cybersecurity experts.
The end-of-support offer for Windows Server and SQL Server 2008/2008 R2 provides customers with three years of security updates at no charge once they migrate to Azure. We recommend upgrading to current versions for the most advanced security, performance, and machine-learning innovations. To help customers that can’t get it all upgraded by the deadline, new options help you protect applications and data during the upgrade transition.
It is critical that you have both the extended security updates for the specific server, and an active support plan. Your Microsoft Azure subscription provides access to Basic support including subscription management support (e.g. billing, quota adjustment, account transfer) at no additional cost. In addition, Microsoft Azure subscriptions include access to the Azure Status Dashboard ( and the Azure Forums ( to help you troubleshoot issues.
Customers who require technical support should upgrade to a Developer, Standard, or ProDirect support plan. Microsoft has designed Azure Support plans to meet different business needs. Paid support plans provide all the benefits of Basic support as well as access to technical support for break-fix issues. Higher tiers of support plans offer faster initial response times and access to Advisory support, Configuration Optimization Reviews, and other benefits.
Personalized Service Health Dashboard & Health API
Multiple support offers* including 24x7 access to billing support, online self-help, whitepapers, support forums, and documentation *

12. Compliance support
By modernizing your application stack, you can help strengthen customer trust and brand image, as well as avoiding financial penalties​ that may occur as a result of non-compliance.
In addition, it enables you to:
Track and protect personal data
Manage database access
Encrypt data
Gain additional security and features needed to comply with GDPR and other specific regulations​. With the largest portfolio for security and compliance certifications than any other cloud provider, modernizing with Azure offers secure data environments along with support for regulatory compliance. Here’s what else you can do with SQL-based technology:
Track personal data - easily query databases to uncover personal data, and tag data with sensitivity labels
Manage access - securely authenticate your database and restrict access by applying authorization policies​
Encrypt data - whether at rest, in transit or in client systems, and track and log database events to identify potential threats or security violations. Use continuously learning algorithms to identify unusual or suspicious activity​
Intelligent monitor and audit - track and report on all database activities with configurable auditing​
Intelligent monitor and audit

13. Reduce maintenance costs
Modernizing helps cut costs when it comes to hardware and software maintenance, as well as IT resources:
Updated hardware requires minimal IT effort to manage
Maximum uptime means less business disruption
More time to spend on driving business and revenue
By moving to Azure, you can​ cut maintenance costs and take full advantage of your investment. Built-in technologies enhance performance, and enable end-to-end cloud cost management and optimization – while reducing total annual costs and IT resource needed to manage hardware and software. Not only do these savings help boost the bottom line, they also free up the budget needed to innovate with cloud services, create new business value, and compete more effectively in your industry.

14. Why insert partner name)?
(Insert parner name) is the perfect partner for your Windows Server and SQL Server modernization.
Why insert partner name)?
<<Insert a short partner value proposition and a customer quote that summarizes why they modernized and what they got as a result>>
 [Note: This customizable slide is for talking about your company and its value. You can fill it out with your own information.]

15. Looking forward to starting your modernization journey together.
Your modernization journey is about setting up your organization for business innovation and future success.
Start preparing now for end of support and take the opportunity to transform your business with our three steps: 1
Assess
Migrate
Optimize 2 3
Next steps
Looking forward to starting your modernization journey together.
Insert partner contact details here: