1. Convenient Healthcare
How Japan’s convenience stores are shaping up to care for an ageing population
Kazunari Ogawa
Deputy Senior Vice President
Health Care Division Director
LAWSON, INC.

2. AGENDA 01 02 03 04 ABOUT LAWSON JAPAN’S AGEING POPULATION
LAWSON’S HEALTHCARE OBJECTIVES 04
JAPAN’S
RETAIL MARKET

3. 1 ABOUT LAWSON JAPAN’S AGEING POPULATION JAPAN’S RETAIL MARKET
LAWSON’S HEALTHCARE OBJECTIVES
JAPAN’S RETAIL MARKET

4. Convenience stores have become a social infrastructure
ABOUT LAWSON
Convenience stores have become
a social infrastructure
About 11 million customers per day
14,663 stores in Japan
as of Mar.2019

5. LAWSON GLOBAL NETWORK

6. ABOUT LAWSON GROUP + + 1 ２ ３ 4 1 5 2 ５ ６ 6 4 3 HEALTHCARE LAWSON
CONVENIENCE
STORE
- PHARMACY LAWSON
CARE LAWSON + 5
LAWSON STORE 100 2
- FRESH FRUITS
- VEGETABLES
- ONE COIN SHOP ５ ６ + 6
NATURAL LAWSON 3 4
IN STORE
KITCHEN
- BEAUTY & HEALTH

7. MAIN PRODUCTS 1 5 2 6 3 7 4 FOOD HOUSEHOLD GOODS FAST FOOD COSMETICS
- Box Lunches
- Prepared Foods 5
HOUSEHOLD GOODS
FAST FOOD 2
Fried Chicken
- Croquette 6
COSMETICS 3
COFFEE
MAGAZINES
ATM SERVICES
PUBLIC PAYMENT 7 4
DESSERT
- Roll Cake
- Cream Puff

8. 2 ABOUT LAWSON JAPAN’S AGEING POPULATION JAPAN’S RETAIL MARKET
LAWSON’S HEALTHCARE OBJECTIVES
JAPAN’S RETAIL MARKET

9. JAPAN’S AGEING POPULATION

10. JAPAN’S LONG-TERM FUTURE POPULATION
CY2050
95 million people
Aging rate 39.6%
CY2100(Estimate)
48 million people
Aging rate 40.6%
Source ： Ministry of Internal Affairs and Communications
Ministry of Land, Infrastructure, Transport and Tourism

11. 01 02 CURRENT DIFFICULTIES VARIOUS LIFESTYLES PERSONALIZED NUTRITION
Active / Sedentary (Inactive)
Healthy / Sick or Frail 02
PERSONALIZED NUTRITION
Daily diet
Nutrition requirements

12. 3 ABOUT LAWSON JAPAN’S AGEING POPULATION JAPAN’S RETAIL MARKET
LAWSON’S HEALTHCARE OBJECTIVES
JAPAN’S RETAIL MARKET

13. Large area for easy access
LAWSON’S NEW TYPE OF HEALTHCARE STORE ”One Stop Shop”
Three Spaces
One entrance
Large area for easy access
Pharmacy
Store
Consultation
Welcoming path
OUR CONCEPT
This store is very unique because it gives access to various services such as a convenient store, a pharmacy and consultation area for nursing care and nutrition.

14. NUTRITION CONSULTATION
Easy access to food products
Personalized advice
After consultation, customers will move to the store area quickly and purchase recommended foods
Our customers receive personalized advice to help them. Over 65 years our body needs become more delicate.
Our dietitian listens and advises our customers on how to have better health.

15. EASY EXERCISE TITLE HERE Change our mindset TITLE
Easy exercise to maintain TITLE

16. COMFORTABLE SHOES Challenges Market Research
“Design Thinking” -- We observed and emphasized
the needs of elderly people
Finding a Business Partner
Company: TOKUTAKE SANGYO ”Ayumi Shoes”
Customer Satisfaction and Guarantee
If an issue arises with our products, the supplier will
re-design the product for the customer.
First we tried to sell shoes for elderly people
and discovered challenges. 1 2 3 4

17. DRINK NECESSARY NUTRIENTS EASILY
Suitable for the people with
Product feature 1 2 3
High calorie
in small amount
(125ml)
Optimally balanced
nutritional formula
Handy and easy to drink 1 2 3
Unbalanced diet
Less appetite
No time to eat

18. Ineffective Product Naming Misunderstood Shopping Purpose Poor Two-Way
THINGS WE LEARNED
Ineffective
Product Naming
Misunderstood
Shopping Purpose
Poor Two-Way
Communication
Need for
Smaller Unit

19. 4 ABOUT LAWSON JAPAN’S AGEING POPULATION JAPAN’S RETAIL MARKET
LAWSON’S HEALTHCARE OBJECTIVES
JAPAN’S RETAIL MARKET

20. NUMBER OF LIVING SERVICE FACILITIES
Source:Materials SMTRI produced on the basis of data released by the JFA, Japan Post
Holdings Co., Ltd., Japan Post Co., Ltd., and the Ministry of Economy, Trade, and Industry

21. Value of products sold (trillion yen)
SALES CHANGES BY BUSINESS CATEGORY
　 Value of products sold (trillion yen)
Note:The figure for convenience stores is the value of goods sold (excluding service sales).
Source:Materials SMTRI produced on the basis of the Current Survey of Commerce released
by the Ministry of Economy, Trade, and Industry

22. WHO ARE LAWSON’S COMPETITORS?
Number of Stores
( As of Mar 2019 )
Business Hours
Main Products
Convenience
Store
Food Products
Household goods
Medicine
24 Hours
365 Days
9:00 – 22:00
(depends on stores)
15,660
56,574
Drug Store

23. the more beautiful life becomes. ”
THANK YOU
“ The longer you live,
the more beautiful life becomes. ”
　　　　　　　　　　　　　　　　　― Frank Lloyd Wright