1. Structural Equation Modeling with AMOS--Examples
COM 631

2. A conceptual model—before SEM

3. Another conceptual model—before SEM

4. A basic SEM model

5. Another SEM model

6. Another SEM model

7. SEM vs. Other Multivariate techniques
Remember that Hair et al. say that SEM is “an extension of several multivariate techniques we have already studied, most notably multiple regression and factor analysis.”

8. Using SEM to conduct CFI (confirmatory factor analysis)

9. Using SEM to conduct multiple regression
…sort of

10. ???

11. The conceptual mode for TAM (Technology Acceptance Model)

12. SEM test of a TAM Model

13. SEM model testing multi-traits

14. Conceptual model before SEM
(from Neuendorf et al., 2009)

15. SEM model with results
(from Neuendorf et al., 2009)

16. SEM model with results (from Neuendorf et al., 2009) 1 item 1 item
5 items
1 item
1 item
1 item
3 items
1 item
1 item
1 item

17. end