1. Impacting the “recession proof” customer you desire
Impacting the “recession proof” customer you desire! Engaging that customer through a new interactive digital offering Augmenting the “reach and frequency” of your ad message on the area’s dominant Web site Attracting the “active” online consumer who seeks you locally on 1 1

2. Our Online Audience is “Recession Proof!”
850,000+ unique readers 4,400,000+ pages viewed each month
44 percent increase in readers in 1-year!
47 percent log on at work
72 percent are years of age
71 percent are college educated
36 percent are homeowners with children
45 percent earn $60,000 or more/ year
Our online readership is young, affluent, educated, employed and growing!
Source: Omniture 3 Month Average ending 6/10 & 6/11, comScore avg 4 mths 2010/Scarborough R2 2

3. Why Advertise Online Locally?
Because, as the economy went down LOCAL Online spending went up!!
14.9% of average (SMB) Small/Medium sized businesses’
ad budget is now Online!
And, that percentage will continue to rise over the next few years!
If you’re not there…. Your competitor could be there!
Source: 2011 Borrel Research Study: Benchmarking Local Online Media 3

4. During (after) the video, readers can mouse-over to INTERACT with you!
We’ll create an Online Video about your business
Using your existing TV/ Cable spot
Or, we’ll make you your own customized video slideshow!
Your online video plays automatically
when readers enters sound is off until clicked
Your Online Video will (auto) play 25,000 times each month on our highly read
NEWS or SPORTS content pages!
Add appears in our premium “above the fold” position!!
During (after) the video, readers can mouse-over to INTERACT with you!
We’ll add a customized overlay with messages and links embedded within the online video produced
Limited to:
15 Advertisers for Local NEWS pages!
2 Advertisers for Local SPORTS pages!
Monthly content change included! 4

5. We’ll create an Online Video about your business &
put it on steroids through interaction & engagement with your new and existing customers!
Pick and change the interactive “widgets” to capture leads, drive business and more!
Display coupons
Capture/ qualify
leads
“Social Network” your brand!
Conduct
polls 5

6. You’ll see and track the response & engagement with detailed reports on your video’s performance!
Reports offer a:
Performance Summary – Video Ad Views, clicks,coupon downloads, interactions and engagement score
Performance Comparison – Compares results of multiple video marketing campaigns
Trends – Performance of your video marketing campaigns over time
“View-throughs” - Enables you to see how many people visited your web site after seeing your video ad.
There’s a complete monthly report on all buyer actions 6

7. Online is the Best Way to Get Your Video to be Viewed!
“DVR owners only watch 40% of the commercials they do not skip over” Neilson Viewer Study 2007
The viewing of video online ads continues to rise!
Source - Kelsey Group – “Online Video: A New Local Advertising Paradigm” – March 2007
43% of readers who watch an online video ad will take 1 or more “buying” actions! 7

8. Online Video is the Best Ways to Get RESULTS!8

9. Reach an Active Audience Seeking Your Business!
All pages of our site offer a FYInewhaven.com Search Box!
Readers can search by
business name or category
Your listing links to your customized PROFILE PAGE
Receive GOLD STATUS in
Your business is listed above all of your competitors! Contact information & Web/ links included
Your PROFILE PAGE can feature your latest newspaper ad! 9

10. Your Profile Page can be customized with the content you want!
Reach an Active Audience Seeking Your Business!
Your Profile Page can be customized with the content you want!
Your Online Profile Page can feature All contact information (links for www & )
Photo & logo
Map and driving directions
Hours of operation
Business description
PLUS:
A unique Web address (URL) registered for you!
Assistance in page Search Optimization
Featured coupons/ deals or your latest PRINT AD! 10

11. Enjoy assistance with Your Search Engine Optimization!
We list the FYIcentralmontco.com Online Yellow Pages throughout the World Wide Web on Search Engines & Internet Directories
Since these pages come from our dominant local Web site you will be leveraging our popularity to get ranked higher!
9 out of 10 stop at the first 3 pages of a “Search Engine” when looking for a product or service. 6 out of 10 stop at the first page! (Jupiter Research Study)
Pages are listed on:
Actual results on 1st page of Google for the search “Sushi Bar in Orange, CT” on August 30, No guarantees are made that similar results will occur with any FYI listing deployment

12. Why Advertise in Print & Online?
Because that’s the top two places your customers look for you!
Source
Source : NAA 2011 Advertising Planbook 12

13. Why Advertise in Print & Online?
Because that’s the top two places your customers look for you!
Source NAA /Frank N. Magid 2011 Report
Source : NAA 2011 Advertising Planbook 13

14. Why Advertise in Print & Online?
Because that’s the top two places your customers look for you!
Source NAA /Frank N. Magid 2011 Report
Source : NAA 2011 Advertising Planbook 14

15. Dominate with the power of newspaper advertising!
You’ll receive two 2 column x 5 inch FULL COLOR newspaper ads each month!
Run the ads bi-weekly. Or, use the space any way you wish within each month!

16. Listing links to your: Business Profile Page
You’ll receive no less than 25,000 monthly Video Ads on News or Sports, premium “above the fold” ad positions!
You’ll receive ENHANCED status in our FYI Online Business Directory
With your listing at the top!
Customize your
Interactive “widgets”
Listing links to your: Business Profile Page
You’ll receive a
2 column x 5 inch
FULL COLOR newspaper ad 2x each month!
You’ll receive assistance with “Search Engine Optimization” on
Price is LIMITED to ONLY: 15 NEWS & 2 SPORTS advertisers!
$599/month for 12-months
Static (non-video) online ad = $561/mo
Online only (without print) = $490/mo

17. _____________________________________________ ________
Program Details:
The Newspaper will deliver: -> An Online video ad to rotate on all Website news or sports pages within the medium rectangle (300 x 250) ad position. Ad is guaranteed to receive no less than ________________ monthly ad impressions. If advertiser wishes to display a non-video/ static ad within the ad position a discounted rate of $_____ /month will be applied.
-> Enhanced GOLD Status in the FYI Online Business Directory Platform (includes URL and SEO assistance and Profile Page)
-> _______________________________________________________________________ newspaper advertising each month (inches can be combined and used monthly)
- Advertiser agrees to pay a monthly fee of: $)_______________ (to be billed in 12 monthly terms)
This agreement is for 12 consecutive months commencing on ______________ The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below.
Newspaper:
________________________________________________ _______________
Salesperson) (Date)
________________________________________________ ________________
(Management) (Date)
Account Numbers(s):
___________________________________________________________________
ADVERTISER:
_______________________________________________________________________________
(Firm Name)
_____________________________________________ ________
(Authorized Signature) (Date)
__________________________________ ___________________
(Print Name and Title of Signer)
________________________________________________________________________________
(Street Address/P.O. Box)
______________________________________________________________________________________________________
(City, State and Zip)
(Telephone Number)
By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of The Mercury rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser to pay prevailing rate for all inventory used