1. Vertical Marketing Organizational Structure
Horizontal Marketing Organizational Structure
Insurance Company
Franchise Corporation
Regional Sales Manager
Agents/Brokers
Master Franchisees
District Sales Manager
Sales Representative
Local Franchise
Local Sales Territory
ALL IN COMPETITION 1

2. Vertical Marketing Organizational Structure
• Compounding efforts
• Encourages teamwork
and support
• Everyone receives 100% credit for sales and volume generated
Vertical Marketing Organizational Structure
Vertical Marketing is an organizational structure that provides an environment in which there is an economic synergy between the people participating throughout the entire enterprise.
Advantages of Vertical Marketing
• The UnFranchise® System eliminates the pitfalls of horizontal marketing
• Compounding efforts
• Encourages teamwork/support
• No territorial restrictions
• When one succeeds, everyone benefits
• Minimal costs to expand
• Leverages duplication and standardization
• Everyone receives 100 percent credit for sales and volume generated
• Maximizes the probability of individual success
• Synergistic
• Gain from other’s work, volume and sales 2