1. From Predictably Irrational by Dan Ariely
ACCT 7320 Fall 2014
Bailey

2. Magazine subscription options
Which one-year subscription option would you choose?
1. Online $59
2. Online and print $125

3. Magazine subscription options
Which one-year subscription option would you choose?
1. Online $59 [68% chose]
2. Online and print $125 [32% chose]

4. Magazine subscription options
Which one-year subscription option would you choose?
1. Online $59 [16% chose]
2. Print $125 [none chose]
3. Online and print $125 [84% chose]

5. Which man is more attractive?

6. Experiment: Insert a slightly distorted version of one, called -A or -B

7. Experiment: Insert a slightly distorted version of one, called -A or -B

8. The lesson?
Hang out with a slightly less attractive version of yourself.

9. Pricing is irrational
One example of several experiments,,,