1. Options and critical path: BC Craft Brewers Guild

2. Current initiatives and immediate next steps
BC Ale Trail
Advertising, SEL, & exclusivity
Tax relief
Beer Caucus
BTAP report implementation
Partnerships & funding
Long-term market development strategy

3. BC Ale Trail Launch new ale trails Get highway signs
Launch Maple Ridge and invite Minister Beare
Launch Parksville and invite Dr. Weaver
Get highway signs
Meet with Ministry of Transportation and Infrastructure

4. Advertising, SEL & Exclusivity
Work with LCRB
Engage with members to achieve consensus
Develop briefing note that identifies problems and solutions
Meet with Mary Sue to discuss next steps

5. Tax Relief Ministry of Finance Local governments Engage with members
Write briefing note addressing issues with property taxes
Local governments
Write briefing note regarding tax increases in light industrial zones

6. Beer Caucus Develop list of targets to invite
Work with Green Party to finalize list
Draft and send custom invitations
Finalize terms of reference
Receive board approval
Submit terms of reference to invitees for feedback
Coordinate October Launch Event
Secure space with Speaker
Block time in MLA calendars

7. BTAP Report implementation
Markup / WWP consultation
Develop a position and engage with members
Submit response
Request follow-up with AG
Distribution Consultation

8. Partnerships & Funding
BuyBC
Apply to the program
Coordinate tour for Ministry of Agriculture
Eat Drink Local
Work with Ministry of Agriculture to support the program
Craft Beer Month
Invite Minister Popham to event
Secure space at B.C. Legislature
Launch Beer Caucus
Destination BC
Establish craft brewing as a distinct tourism sector

9. Long-term market development strategy
Identify priorities
Meet with government
Guild member engagement
Create work plan

10. Summary Seven areas of focus with 23 total tasks identified
Guild needs to identify priority areas
Next is to establish ideal sequence and who is responsible for each task
Recommend the Board build consensus with Guild members

11. Suggested critical path: Next 5 months
April
May
June
July
August
Develop a position and engage with members on WWP consultation
Work with Greens on Beer Caucus
Finalize ToRs for Beer Caucus
Secure space for October launch of Beer Caucus
Meet with Ministry of Transportation to discuss highway signs
Send invitations to join Beer Caucus
Provide Beer Caucus ToRs to members
Develop a position and engage with members on distribution
Submit response to distribution
Coordinate tour for Ministry of Agriculture
Support / participate in Eat Drink Local month
Invite Ministers to Craft Beer Month event in October
Block time in MLAs' calendars for Beer Caucus
Engage with Guild members on long-term market development strategy
Engage with members on shadow brewing / markup concerns
Create work plan for long-term market development strategy
Engage with members on advertising, special event licencing, and exclusivity
Apply to BuyBC
Engage with members on tax concerns (local and provincial governments)
Write briefing note for Ministry of Finance
Write briefing note for local governments
Work with Green party to finalize members
Finalize terms of reference
Secure space with Speaker’s office for October launch
Develop a position and engage with members on WWP consultation
Apply to BuyBC

12. How to build consensus
1. Present problem, analysis and recommendations to Guild members
2. Design a process to receive feedback and engage with members
3. Engage with members
4. Develop solution that incorporates feedback
5. Present recommendations and ask for final approval from Board

13. How to engage with members
Schedule three regionally-based video conferences
Invite members to learn about the Board’s position on key consultation measures and prioritized activities
Report on the discussion outcomes to the Guild membership
Draft consultation responses and finalize submission to government