1. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
Peter F. Drucker

2. ‘This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.’
John llhan

3. ‘Marketing is too important to be left just to the marketing department.’
Philip Almond

4. ‘Marketing goes wrong when it is perceived by companies as a bolt-on activity.’
Michael Perr

5. ‘Conversations in pubs, at school gates and online are by far the most important medium in the marketer's armoury.’
Richard Pinder

6. ‘The big thing is that the future of digital will be about marketing
‘The big thing is that the future of digital will be about marketing. It won't be about advertising.’
Rishad Tobaccowala