1. Stakeholder Mapping Exercise

2. Are All Publics Equal? Stakeholder mapping
LEVEL of INTEREST
LOW
HIGH
Level of Power A
Minimal Effort B
Keep Informed C
Keep Satisfied D
Key Players

3. LATENT – Keep Satisfied PROMOTERS – Manage Closely APATHETIC – Monitor
DEFENDERS –
Keep Informed
High
POWER
Low
Low
INTEREST
High
Figure 1: Stakeholder Matrix - Source: Johnson et al. (2005), adapted from Mendelow (1991)

4. Keep Satisfied
Manage Closely
Monitor
Keep Informed 10 9 8 7 6 5 4 3 2 1
High
POWER 10 9 8 7 6 5 4 3 2 1
Low
Low
INTEREST
High
Figure 1: Stakeholder Matrix - Source: Johnson et al. (2005), adapted from Mendelow (1991)

5. Two Types of Stakeholders
Internal & External Stakeholders
County Governments
National Government
Youth
Women
Public institutions
Media
Investors(Foreign and Local)
Civil Society
Etc…

6. Communication to Stakeholders: Strategies Vs. Tactics
Internal Communications
Media Relations
Event Management
Public Affairs &Lobbying
Corporate Social Responsibility/CSI
Advocacy/Mobilization
Digital Communication/Social Influence
TACTICS
Media Interviews
Press conference
Media –tours
Features,
Narratives
Editorial pieces
Editorial Breakfast/Cocktail
Community forums, workshops, trainings

7. Communication Tools for Stakeholders
Media – both print and broadcast; through stories, testimonials and interviews
Digital channels - Online/ Social media
Collaterals – Press releases, write-ups, factsheets, FAQs
Publications – reports, newsletters, magazines
Workshops/ meetings/ Training Sessions
Barazas/Community based forums
Posters/ outdoor branding
Internal – s, bulletins
Team Building
Events/ Activities
Branded Merchandise

8. Budget & Resources
Time
Materials
Manpower