1. Sales of Statistical Information
Isak Isaksen
Danmarks Statistik

2. Data is free of charge through our online databank
The market today
Data is free of charge through our online databank
More data will be free of charge in the future
It creates greater knowledge and dependency of data (like drugs!)
And greater demand for tailor-made solutions
8/20/2019

3. The customers 80 % of all income are coming from 5 % of our customer
Focus on our major customer (both public and private)
Major customers can sometimes be small in size
It’s easier to increase sale to old customers than catch some new customers
8/20/2019

4. What are the customers needs?
Tailor-made solutions
Yearly updating of data – a special standard for separate customers
The quality of products are important – not the price
A lot of customers don’t know the possibilities in using our data – or worst of all their own needs
8/20/2019

5. How to get in contact with new customers?
Start to analyse existing customers
Your marketing should be very goal and segment-oriented
WEB is an effective means in your marketing
Demo-data on the WEB-site
Networking
8/20/2019

6. Cooperation with resale operators
Make use of their customers and knowledge to the market
Create synergi between our data and their consultants support
Make a clear contract with your resale operators
Clear and a simple price-setting
8/20/2019

7. The future market
Statistical information will increasingly be basis for decision for both the private and public sector
We shall learn them to use data and the possibilities of combination
Tailor-made solutions (data and geography)
Cooperate with resaler
8/20/2019

8. What can we do better?
We shall build up a more customer-friendly organisation
We shall be more visible in the market - use WEB more
We shall do our marketing more goal-and segment oriented
We shall understand our customers needs better – networking
Develop new product – primarily flexible solutions
8/20/2019