1. The Fine Art of Arguing

2. What is argumentative writing?
Argument/persuasive writing is a chance to get people to think the way you do about something.
Some common forms of persuasion are:
advertisements and even a simple letter.

3. Name calling Glittering Transfer Testimonial Plain Folk Card Stacking
There are seven forms of
persuasion/arguing
Name calling
Glittering
Transfer
Testimonial
Plain Folk
Card Stacking
Bandwagon

4. Name Calling Giving an idea a negative label
Used to make us reject and criticize something without even really thinking about it first.

5. NAME CALLING EXAMPLES:

6. An Example of Name Calling:

7. Glittering!
Used to make us accept and approve something without really thinking about it first.
Often “virtue words” are used
Examples of virtue words: best, new, love, improved, baby, science, dentist, doctor, expert, health.

8. GLITTERING EXAMPLES:

9. Examples of Glittering:

10. Transfer
Carries the authority and reputation of someone respected over to merchandise in order to make the product acceptable.
An example of this would be, “Dermatologist recommended.”

11. Examples of Transfer:

12. TRANSFER EXAMPLES:

13. Testimonial Example: A celebrity endorsement
Consists of having some respected or famous person say that something is good.
Example: A celebrity endorsement

14. Examples of Testimonials:
Michael Jordan
Lebron James
Taylor Swift

15. Testimonial Examples:

16. Plain Folks
The method by which a speaker attempts to convince the audience that his ideas are good because they are “of the people,” the common, or “plain folks.”
Politicians trying to seem like regular people.
Commercials showing average Americans to promote a product.

17. Plain Folks Examples:

18. Plain Folks Example:

19. Card Stacking
The selection and use of information in order to give the best or worst possible case for an idea, program, person, or product.
“Get a home security system because the world is not a safe place!”

20. Card Stacking Example:

21. Band Wagon
Attempts to convince that all members of a group we belong to are accepting this and we must also.
Example: “Everybody is doing it. So follow the crowd and jump on the band wagon.”

22. Band Wagon
The following picture is an image from the Governor of California’s Website.

23. Name that form of persuasion game!
Look at it
Think about it
On the graphic organizer, write the form of persuasion you think it is (it could be more than one form) and state reasons to defend your choice.

24. Name the form of persuasion
Card stacking

25. What form of persuasion is it?
NAME CALLING

26. Identify the Type of Persuasion:
Glittering

27. Identify the type of persuasion:
Plain Folks

28. What form of persuasion is it?
testimonial

29. What form of persuasion is it?
Name
calling

30. Identify the types of persuasion:
Transfer and
Glittering
ADT: America’s #1 home and business security company.

31. Identify the type of persuasion:
BAND WAGON

32. Identify the type of persuasion:
GLITTERING

33. Identify the type of persuasion:
TESTIMONIAL

34. Identify the type of persuasion:
TRANSFER

35. Identify the type of persuasion:
GLITTERING

36. Name the form of persuasion
Card stacking