1. Prime™ Prostate Defense Formula
MA World Conference 2011
Jan Debenedetto
Elizabeth Benton E

2. FDA Disclaimer
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. E

3. 21st Century Anti-Aging Paradigm Shift
We age because our hormone production declines, our hormones don’t decline because we age
“The overall deterioration of the body that comes with growing old is not inevitable…We now realize that some aspects of it can be prevented or reversed”
Daniel Rudman, MD (NEJM, 1990) E

4. What is aging?
Aging is a progressive failure of metabolic processes in the body
As chemical processes in each cell fail, the organism starts to deteriorate since all of the cells and their functions are intertwined
Aging is most likely due to a combination of causes E

5. INDICATOR 1 – NUMBER OF OLDER AMERICANS

6. The Aging of the US Baby Boomers
The population born between 1946 and 1964 is commonly referred to as the Baby Boom generation.
Distinguishable by a dramatic increase in birth rates following World War II, Baby Boomers now comprise what is seen as one of the largest generations in U.S. history
In 2006, Baby Boomers were ages 42 to 60 E

7. Staying Foxy Over Fifty
97 percent of Baby Boomers and seniors polled stated that they are in good, very good or excellent health. Nearly half of the respondents (45 percent) maintained that they rate above average in physical fitness.
42 percent remarked that they feel and look better due to their exercise regimen.
4,500 respondents over the age of 50.
Commissioned by health benefits company Humana Inc 2009. E

8. Male Life Expectancy
Average life expectancy for man in the US is 75.6 years (compared with 80.8 for women)
Most men will experience prostate discomfort at some point in their life E

9. Learning Objectives Role of the prostate Potential changes with aging
Nutritional strategies to support a healthy prostate
Specific nutraceutical effects JD

10. Prostate – Anatomy 101
Derived from the Greek meaning “one who stands before”
A walnut sized organ located beneath the bladder and in front of the rectum in males
The urethra (tube that is a conduit for urine and sperm)
Normally weighs 7 – 16 grams JD

11. Prostate - Function
Store and secrete a mild alkaline milky white liquid
This constitutes ~30% of seminal fluid volume
Alkalinity helps reduce acidity of vaginal tract to prolong sperm lifespan
Fluid is composed of 1% protein, proteolytic enzymes, prostatic acid phosphatase and prostate specific antigen (PSA) JD

12. Prime™ Prostate Defense Formula
Powerful formulation
Supports healthy prostate size and function
May help minimize negative effects of DHT
May help inhibit mild inflammation associated with the aging process
Promotes healthy blood flow E

13. Prime™ Prostate Defense Formula
Product code: 13260/13260NM
Distributor Cost: $32.00
Suggested Retail: $44.95
BV: 26 E

14. Prime™ Prostate vs. MPC
Consumer
Goals
Formulation
Price E

15. Complimentary Products
Isotonix® Resveratrol
Prime™ Time Performance for Men
Ultra Prime E

16. Marketing Tools Whitepaper References Presentations
Product Information
Social Media E

17. What Are You Doing to Protect your Prostate?