1. Digital communications best practice
Ohio casa directors’ meeting
June 12, 2019

2. NEWSLETTERS Include one CTA (call to action) per publication
Less is more
Be consistent

3. Think mobile
Analyze data

4. Utilize brand standards

5. 28% $71 17% 1.4% How many donations driven by email
Average amount raised per 1,000 s
17%
Open rate of s
1.4%
Click-through rate of opened s
2017 data on small non-profits from M+R benchmarks

6. SOCIAL MEDIA Use content buckets
Don’t just post a link – pull a quotation or give context to why you’re sharing it
Posts with images perform best (free resources = Canva, Pixabay)

7. Most used platform
Supports many content types
Donations
Storytelling
Powerful imagery
Day - to - day
News and trending topics
Media connections

10. WEBSITE

11. Customize short links
Post regular blog updates or other new content to attract new visitors
Mobile optimized