1. Parking, crowds, and events…oh my!
Sustainable tourism
Parking, crowds, and events…oh my!

2. “Problem” Highway 9 - Tiger Road Jan Feb Mar Apr May Jun Jul Aug Sep
Traffic Highlights – Collecting traffic data on Hwy 9 since 1995
2018 – 11 months of record traffic numbers
2019 – First three months have the highest numbers
Highway 9 - Tiger Road
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2019
26,864
25,558
25,043
2018
24,454
23,112
23,746
17,638
16,681
21,491
25,586
23,805
21,848
17,993
19,613
24,572
2017
22,314
22,238
22,640
16,863
15,739
20,133
23,872
22,365
20,694
17,736
17,914
22,213
2016
20,067
20,166
19,771
15,583
15,315
20,234
24,369
22,538
21,058
17,606
17,498
20,596
2015
22,254
24,105
22,746
16,768
14,626
19,975
24,189
22,612
20,612
17,216
16,072
18,628
2014
22,074
21,741
22,695
17,203
21,545
2004
22,623

3. More cars, more traffic, more people
Snow sculpture viewing weekend 2019
Fireworks – Breckenridge, Frisco & Keystone
2nd year of condensed format
Traffic on Hwy 9
Saturday, January 26th
37,121
Sunday, Janaury 27th
34,271

4. More cars, more traffic, more people means…
Traffic caused issues for first responders trying to get to calls
Long delays for transit
Poor parking experience
Unhappy locals, unhappy visitors

5. What are we doing about it?
Destination Management Planning
Consultant to take a deep dive into what is happening and what the community would like to see
Result – Many perceive there are too many events, too many people
Creation of a Destination Management Plan
Creation of Goals
“Year Round Economy”

6. Shared Goals – BTO and TOB
Goal 1. Deliver balanced, year-round economy driven by destination tourism by 2024.
Diversify what is offered – arts, historic, culinary, etc.
Attract and retain entry & mid-level workforce
Fill in need periods
Fiber9600
Goal 2. Elevate and fiercely protect Breckenridge authentic character and brand – Our hometown feel and friendly atmosphere.
Protect cultural heritage and National Historic Designation
Develop more robust peak day management strategy
Augment transit services (public and private), increase messaging regarding not using cars in town, reconsider parking fee structure for peak season
Develop more family oriented programming and events
Local, diverse workforce housing options to preserve the sense of community and support the local economy
Ensure access to affordable quality childcare for local working families
Enhance and develop avenues for citizens to engage so they are informed, feel heard, become involved and collaborate to find solutions

7. Shared Goals – BTO and TOB
Goal 3. More boots & bikes, less cars
Improve pedestrian access, lighting, safety and use of crosswalks
Increase public transportation use and busses
Reduce visitor and resident car traffic by 10%
Develop and implement a balanced parking and multi-modal transportation plan that preserves the character of the community
Goal 4. Establish Breckenridge at the leading edge in mountain environmental stewardship and sustainable practices.
Develop cutting edge messaging/programs around responsible tourism and responsible citizenry (extends beyond environmental)
Improve current recycling programs, usage and education
All major events are zero waste by 2024
Identify and earn appropriate national sustainability certification (LEEDS, etc)
Implement action that furthers the Town’s efforts towards suitability and reduction of our community’s carbon footprint

8. More boots, more bikes, less cars
BUT HOW??!!
How much lighting?
Upgrading walking corridors
Since 2016 – 56 new lights, 331 upgrades
Improved poles to 12ft at crosswalks
Pedestrian counts –
Sidewalks
Crosswalks
Lighting

9. More boots, more bikes, less cars
AND…
Increase public transportation and reduce car use
By the numbers…
Doubled the size of transit in 2017
From 7 winter routes to 10
From about 17 staff to 35 staff (FT/PT)
1,177,164 riders in 2018 – 16.6% increase from 2017
Two downtown trolleys
Adding two electric busses

10. More boots, more bikes, less cars
AND… (GULP)… PAID PARKING
Implemented on street 2016
Goal – Price as low as possible to effect change
Occupancy at 85%
Free and frustrated in May 2017
Increase in price for high utilization areas – winter 2018
Reconsidering all pricing for 2019

11. What’s next…
What events should we have, how do we coordinate, how do we plan…
Protect the character and brand of our community; Remember what’s important
Travel Demand Management – Parking, Transit, Walkability, Vehicle Use
Sustainability

12. shannon haynes assistant town manager E: shannonh@breckgov
shannon haynes assistant town manager E: P: