1. Your task Analyse the narrative in these two adverts
Remember to look out for:
Realist vs. anti realist techniques
Can you apply narrative theory?
Todorov

2. 3. Documentary
Vodafone is using real British families to promote its new Red+ plan with a documentary-style ad campaign spanning TV, cinema, press, digital and social.

3. 4. Talking heads
Using talking heads in advertisements shows the general public that they are using real people to feed back on the product they are trying to sell. This helps the audience relate to the people in the adverts because they are normal everyday people and are in the same situation.

4. Style Humorous - funny Surreal – weird, wacky, unrealistic
Dramatic – emotive, often uses music and lighting to achieve this mood
Parodic – a humorous take or spoof made to imitate or make fun of an original piece of work

5. Codes and Conventions Camera angle Shot type Editing Lighting Sound
Music
Computer graphics
Special effects (SFX)

6. Your task
Watch two adverts in your group and analyse them using the worksheet to consider:
1) Form
2) Style
3) Codes and Conventions
Be ready to give feedback on the notes you have made!

7. plenary
Make a poster including the key terms you’ve learnt in relation to how adverts are structured, their form and style