1. Week 1 Agenda Course Outline Course Overview
First, a little housekeeping
Office Hours: Normally Thursday 14:30-16:00 in WMC 3327 (Next Week will be Wednesday...)

2. Professional Designation

3. Objectives of BUS466
To establish a general sense of literacy about the Internet, how it is applied to Business, and specifically about new media applications and opportunities.
To explore new media applications and technologies, and discuss how they are or can be applied in a business environment
To go in-depth to a particular sub-topic and research its application.

4. The Genesis
Social Networking/Web 2.0/new media is somewhat revolutionary in terms of its rate of development
Millenials ‘reverse-mentoring’ Boomers

5. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area:
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Would you purchase a car with autonomous features and enough AI on board that it might actually decide in the interest of ‘peoplekind’ to kill you?

6. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area:
=========================================
Would you purchase a car with autonomous features and enough AI on board that it might actually decide in the interest of ‘peoplekind’ to kill you?

7. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area:
=========================================
IT Services keeps asking me to video record all my lectures. I refuse. Should I?

8. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area:
=========================================
Would you admit out loud to doing something inappropriate / immoral / illegal, in your home, in front of Alexa, or your smart TV?

9. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area:
=========================================
What are your expectations for an entry-level career position now that entry-level career positions don’t exist?

10. Skills To understand key issues in the digital networked economy
to get in the habit of critically reading and understanding news in the area:
=========================================
Would you like your consciousness uploaded? Do you want to live forever?
BINA-48

11. Skills
To understand the fundamentals of networking, and Internetworking
how the Internet works, and how applications can, and do function on the Internet
how New Media technologies, such as RSS, blogs, wikis, mashups, MUVEs, and others work
how these new technologies are being, or could be, used in business

12. Course Outline 15% Participation / Seminar Contributions
In the seminar (2/3)
Online – Yammer discussions (1/3)
30% Technology Presentations
30% Final Examination
25% Term Project

13. Reference Materials
Discussion questions are assigned periodically on the course web page
Usually they focus on some posted reading, supplemented either by a library article downloadable for reading, or a reference to information or an article on a website
The first one will be given next week…

14. Final
The final exam reflects the material we cover in the sessions, especially the topics you select and present.
I will add/modify topics after you have identified the issues you deem important to research and present. The final will be a series of questions on your topics, and on mine.

15. Final
The wiki writeups from the technology presentations will have to be online by the end of Week 13, since they represent the topical outline for the final.

16. Technology Presentations
Every week group(s) will bring forward a relevant technology and present for discussion what the technology is, where it fits in relation to Internet applications, how businesses are using it, and why it is interesting.
Wiki
blogs
social networking apps
AI / AR / VR / MUVE

17. Gartner’s 2018 Hype Cycle

18. Gartner’s 2017 Hype Cycle

19. Gartner’s 2016 Hype Cycle

20. Gartner’s 2015 Hype Cycle

21. Technology Presentations
I will start the presentations in week 4 with a discussion of a Web 2.0 technology that has some interesting business opportunities
Yammer

22. Technology Presentations
Your task in the next two weeks is to form a group of 4 (a group of 4 is typically comprised of between 3 and 5 persons)
You are to meet and discuss new media business applications and technologies, find one of mutual interest
In week 3, we will discuss your selections
There is a course wiki being set up on which you can discuss ideas online and claim a week or topic.

23. Technology Presentations
Once approved (simply dealing with duplications, clarifying the issues, etc.), you should explore the technology
general classification
related alternatives
The private course wiki has a page with schedule preferences.
Then go look at who is using it, and what innovative business opportunities there are for this technology

24. Technology Presentations
First come, first served. We will discuss how to access and use it, and the first group to post their topic on a wiki page about group presentations owns that topic.
The wiki is linked on the course web page.

25. The ‘Book’
A significant concept that has emerged in this course is the power of crowdsourcing. I used a book initially, but it got old fast.
For a recommended reading list, there is a wiki created by past BUS466 participants with topics on it. We will refer to that wiki for recommended readings:

26. Topics:

27. Term Wiki Writeups http://newmediabusinessblog.org
It is my hope that we can extend this to continue evolving a ‘body of knowledge’
We will discuss topics next week
For this term, I hope we can find new topics to add to this project

28. Weekly Seminar Format 30 - 50 minutes
What’s new in technology this week?
new applications
legal issues
significant, interesting events
~ 1 to 1.5 hours+
Technology presentations, discussions
~ up to 1 hour
Seminar discussion
text and readings material

29. General Topic Suggestions
Explore a web technology in depth
Such as...
Mashups
what it is
describe their origins, development, growth
who is using it, and for what purpose
give examples of applications of mashups
describe an application of it in depth
do a case study of an organization cleverly using them, and what they gain from them
OR, build a mashup to show its potential for a club, business, or key application
If you are curious, have a look at Yahoo Pipes, Kimono Labs, Zapier, Pipe2py, ClickScript, Superpipes

30. General Topic Suggestions
You could also look at a phenomenon, like the permanent loss of control of peoples’ privacy with new Web 2.0 applications
For example, a group presented ‘freeconomics’ and discussed the notion of ‘free’ things on the web, and what the costs are, and what the business models are.
Google doesn’t sell much, but they could buy General Motors if they felt like it.

31. General Topic Suggestions
I am open to suggestions
Form a group, discuss the topic for your technology presentation
We will spend some time next week discussing the technology presentation topics

32. General Topic Suggestions
Explore a general Web 2.0 / New Media technology in an overview format
what is it
where did it come from
how old is it
who is using it
what are they gaining from it

33. General Topic Suggestions
Advocacy of a Social Media technology that could change something…
Online cyberbullying, and the devastating consequences
Facebook’s automatic facial tagging technology
Couldn’t they work to fix this?

34. General Topic Suggestions
The ‘Dark Web’ and how it is closing in on mainstream business applications
AshleyMadison.com as a catalyst

35. Point of Reference
When starting to think about a topic, go to the NEWMEDIABUSINESSBLOG.ORG site and have a look at recent topics. The wiki provides a nice multimedia format so you can get a pretty good idea of past presentation materials.

36. For next week
To get you started, go to the BLOG wiki and check out some of the writeups.
For next week, I will mention the three more general topics from:
Uberification
The Internet of Things
Industrial Automation

37. BUS466 Drew Parker drew@sfu.ca
WMC 3327 (turn right at the General Office, second left, last office on right before the chicane).
(usually s me a voice message)
wiki.sfu.ca/summer19/bus466d100