1. Colour Theory

2. Colour Wheel
By Sir Isaac Newton

3. Achromatic Colour Wheel

4. Additive Colour (RGB) refers to the requirement to add primary colours to create white (physical light).
To create all the spectral hues, we must mix the additive primary colours of red, green and blue.
Digital media uses additive colour (ie. computers and tv).

5. Primary hues: Red, Green and Blue

6. Secondary hues: Yellow, Cyan and Magenta

7. Primary + Secondary + Tertiary hues = Additive Colour Wheel

8. Subtractive Colour (CMYK) refers to the requirement to subtract primary colours to create white (reflective light).
To create all the spectral hues, we must mix different colour pigments and dyes together.
Analog media uses subtractive colour
(ie. paintings, newspapers).

9. Primary hues: Red, Yellow and Blue

10. Secondary hues: Orange, Violet and Green

11. Primary + Secondary + Tertiary hues = Subtractive Colour Wheel

12. Tint and Shade: Tint refers to the amount of white we add to a hue
Tint and Shade: Tint refers to the amount of white we add to a hue. Shade refers to the amount of black we add to a hue

13. Colour Harmonies: different sets of colour combinations that work well together.
Complementary
Triadic
Analogous
Monochromatic

14. Monochromatic Harmonies refer to variations on one hue
Monochromatic Harmonies refer to variations on one hue. Variation is created using saturation and brightness.

15. Analogous Harmonies are based on the combination of several hues located adjacent to each other on the colour wheel.

16. Yellow Analogous: Yellow is analogous with yellow orange and yellow green.

17. Blue Analogous: Blue is analogous with blue green and indigo.

18. Red Analogous: Red is analogous with violet and red orange.

19. Cool vs Warm: The colour wheel can
be divided into two analogous groups of hues - warm and cool.

20. Complementary Harmonies are created using colours that are directly opposite each other on the colour wheel.

21. Split Complementaries consist of three hues: the principle hue,and the two hues directly adjacent to the complementary hue.

22. Triad Harmonies are created from three hues spaced an equidistance around the colour wheel.

26. OUCH MY EYES

27. Some good sites dealing with colour:
Claudia Cortes’ Color in Motion
Poynter’s Institute’s Color Contrast and Dimension in News Design
Adobe’s Kuler Application
Colour Lovers

28. “Building Blocks” essential to good graphic design:
Shape and Form
Spatial Awareness (layout and grid systems)
Typography: understanding what type is and how to work with it
Dynamics, Emphasis and Contrast
Using Colour as a powerful tool rather than just decoration e.g. emotive: to arouse intense feelings in viewer

29. How to apply colour meaningfully:
show differences
show similarities
emphasize something
play something down
encourage viewer to move through information
convey meanings - inherent, assigned, or both
Content taken from: Lipton’s The Practical Guide to Information Design

30. fin