1. Our Plan on a Page

2. Our Strategic
Vision

3. What we are trying to achieve
“Improved Health and Wellbeing across Suffolk by inspiring everyone to be more active”
What we are trying to achieve

4. Who we are
Active Suffolk is one of 43 Active Partnerships across England. Working with a wide range of local partners, we provide the strategic lead for physical activity and sport across the county, and support Suffolk’s collective ambition to be the Most Active County in England.

5. What we know
By 2040, 1 in 3 people in Suffolk will be over 65 in a population of 828,800
Currently, 5% of the Suffolk population is from a Black, Asian or Minority ethnic background
32.2% of working age people in Suffolk are qualified to NVQ Level 4+ - below national average
Only 65% of coaches feel they have enough expertise to positively engage inactive people
40% of Suffolk residents live in rural areas
Although below average, Deprivation is rising
GCSE Attainment remains below the national average – 53.8% 5 A*- C Grades (Including English and Maths)
39% of Suffolk adults are insufficiently active to benefit their health
Only 17.5% of children and young people meet the Chief Medical Officer guidelines for activity
Suffolk
Activity
Community
Workforce

6. Through Sport and Physical Activity
Improve health and wellbeing by increasing participation and reducing inactivity
Strengthen community, social and economic wellbeing across Suffolk
Demonstrate leadership across the sector in order to build insight, infrastructure and capacity
OUR
PRIORITIES
Through Sport and Physical Activity
We Aim to

7. Our Approach
We will promote the effective use and sharing of insight to support the delivery of sport and physical activity interventions
We will bring together partners and stakeholders to deliver shared goals in the most effective way
We will support and recognise the contribution of the paid workforce, clubs and volunteers across the sector
We will place customers at the heart of our approach in order to increase participation and effect changes in behaviour
We will evaluate our performance and that of the sector to demonstrate the contribution to personal, social and economic outcomes
We will ensure good corporate governance and financial accountability

8. Collaborative Goal Focused
Our Values
Innovative Adaptable
Collaborative Goal Focused
Decisive

9. Our Key Outcomes A more active and healthier Suffolk
Interventions developed based on insight and evidence of what works
Effective and efficient use of the investments we receive
A stronger, more resilient community of clubs, coaches, instructors, volunteers and stakeholders
Demonstration of our impact and value to the community by robust evaluation
Utilisation of developments in technology to drive participation and reduce inactivity
Responsiveness to local need and recognised as the ‘go-to’ organisation for the sector

10. Who we are
Active Suffolk is one of 43 Active Partnerships across England. Working with a wide range of local partners, we provide the strategic lead for physical activity and sport across the county, and support Suffolk’s collective ambition to be the Most Active County in England.