1. Quickwrite 1.3
In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you— meaning you actually go out and buy the product, or at least you want to—when it comes to advertising? Why do you think you react that way?
Please explain your answer, using specific ads as textual evidence.

2. “It’s an Analysis-Making Monday!” September 23, 2013 Mr. houghteling
English III

3. Begin advertisement analysis project.
AGENDA
Quickwrite1.3
Begin advertisement analysis project.

4. Quickwrite 1.3
In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you— meaning you actually go out and buy the product, or at least you want to—when it comes to advertising? Why do you think you react that way?
Please explain your answer, using specific ads as textual evidence.

5. Advertisement Exercise
In your notebook for this class, identify the Rhetorical Triangle (remember your ASS!) regarding this ad:
The Audience (for whom is this product primarily targeted?)
The Speaker (who is producing the product?)
The Subject (or product)
ALSO: Identify examples of ETHOS/PATHOS/and LOGOS for the ad.

6. Image #1
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7. Image # 2

8. Image #3

9. Image #4

10. Image #5

11. Clues/Questions for Image 5
Wayne Rooney is a soccer player for England.
Rooney wears number 10 for England.
This ad was released in June, 2006, just weeks after Rooney returned from injury and just weeks before the 2006 World Cup.
Forget the Super Bowl; the World Cup is the biggest sporting event in the world: 715 million people watched the final of the 2006 World Cup in Germany.
The next slide will give you a picture of the flag of England…

13. http://www. artdaily. com/index. asp
t_new=16340&int_modo=2#.UjxEDrCm-So

14. HOMEWORK / Print Advertisements
Complete your ad analysis.