1. RUSSIAN MEDIA MARKET OVERVIEW
JANUARY – MAY 2019

2. TOTAL MARKET JAN-MAR’2019

3. TOTAL MARKET
TOTAL MARKET
Source: ACAR

4. TOTAL MARKET
SPLIT BY MEDIA
Source: ACAR

5. TOTAL MARKET JAN-MAR’2019 -6% -5% +18% -12% +3% MARKET GROWTH
41.8 bln RUB,
38% of market
-5%
3.4 bln RUB,
3% of market
MARKET GROWTH
+18%
51.3 bln RUB,
46% of market
-12%
3.5 bln RUB,
3% of market
+3%
10.9 bln RUB,
10% of market
Source: ACAR

6. TOP CATEGORIES JAN-MAY’2019

7. TOP CATEGORIES JAN-MAY’2019
ALL MEDIA
Source: Mediascope (TV, Press, Radio, OOH)

8. TOP CATEGORIES JAN-MAY’2019TV
Source: Mediascope (TV)

9. TOP CATEGORIES JAN-MAY’2019
RADIO
Source: Mediascope (Radio Nat+Loc)

10. TOP CATEGORIES JAN-MAY’2019
PRESS
Source: Mediascope (Press)

11. TOP CATEGORIES JAN-MAY’2019
OOH
Source: Mediascope (OOH)

12. TOP ADVERTISERS JAN-MAY’2019

13. TOP ADVERTISERS JAN-MAY’2019
ALL MEDIA
Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH)

14. TOP ADVERTISERS JAN-MAY’2019TV
Source: Mediascope (TV)

15. TOP ADVERTISERS JAN-MAY’2019
RADIO
Source: Mediascope (Radio Nat+Loc)

16. TOP ADVERTISERS JAN-MAY’2019
PRESS
Source: Mediascope (Press)

17. TOP ADVERTISERS JAN-MAY’2019
OOH
Source: Mediascope (OOH)

18. TV RATINGS TOP JAN-MAY’2019
TOP CATEGORIES
Source: Mediascope, TV Index

19. TV RATINGS TOP JAN-MAY’2019
TOP ADVERTISERS
Source: Mediascope, TV Index

20. OLV IMPRESSIONS TOP JAN-MAY’2019
TOP CATEGORIES
Source: Mediascope

21. OLV IMPRESSIONS TOP JAN-MAY’2019
TOP ADVERTISERS
Source: Mediascope

22. BANNERS IMPRESSIONS TOP JAN-MAY’2019
TOP CATEGORIES
Source: Mediascope

23. BANNERS IMPRESSIONS TOP JAN-MAY’2019
TOP ADVERTISERS
Source: Mediascope