1. Evaluation of Instructional Technologies, Programs
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2. Assessment versus Evaluation
We assess student performance
We evaluate
instruction
product
implementation
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Two Questions
Is this working?
How can I make this better?
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4. Formative versus Summative
Formative evaluation: conducted during instruction/implementation
Summative evaluation: conducted after instruction/implementation
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5. AEIOU Model of Evaluation
Accountability
Effectiveness
Impact
Organizational Context
Unanticipated Outcomes
Fortune & Keith (1992), Sweeney (1995), Sorensen (1996)
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6. Tools/Resources of the Evaluator
Documents
Surveys
Interviews
Focus groups
Observations
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7. Two Types of Evaluation
Informal/internal evaluation
Formal/external evaluation
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8. Evaluation Versus Research
Evaluation = “research lite”?
Differences in:
impetus to conduct
who frames the questions
audience for results
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The Next Step
Evaluation should lead to revision.
First revision largest.
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10. Copyright © 2003 by Pearson Education, Inc. All rights reserved.