1. Rethinking the Membership Model
NABE Mid-Year 2019 – Track 3B, Thurs., Jan Panelists: Julie Armstrong, Ellen Miller, Kevin Ryan, Joycelyn A. Stevenson Moderator: Josh McIntyre

2. Idea 1 Subscription-based approach
- Dynamic dues cycle (e.g. monthly or no membership year)
- Tiered Membership (Gold, Silver, Bronze)

3. Idea 2 Groupon Style Incentives Approach - Benefit passes
- Prepaid credits
- Bar Bucks

4. Idea 3 Supplemental/Combined approach - Bars partner with each other
- Discounts received for joining both

5. Idea 4
Bundled approach
- Valuable benefits included with membership that were previously add- ons
- Sections, CLE, Committees
- Legal research, discount vendors

6. Idea 5 Income-based approach - Salary self-reported
- More of a true trade association approach

7. Q & A - What was the process to arrive at these approaches?
- What was the marketing plan?
- What was the implementation plan?
- Did it work? How did you track it?