1. Sport Obermeyer Forecasting
Dr. Ron Lembke

2. Markdowns Getting worse and worse Industry-wide
26% of retail price lost, on average

3. Bad Forecasts

4. Difference of Opinions
Years of industry experience
Wildly differing projections

5. Obermeyer Operations

6. Original Planning Cycle

7. What to do? Get earlier orders from key customers
Delay purchase decisions
Forecast uncertainty guides delayed decisions

8. New Planning Cycle

9. 20% Forecasting

10. 80% Forecasting

11. Projected Benefit

12. Obermeyer Results

13. What Did We Learn? Some forecasts are good, some bad
Use this to your advantage
More information helps you get better
Get more information earlier
Delaying decisions until you have more information lets you make better ones