1. Press and Campaigns

2. Reflections on the movie
How do campaign reporters experience the campaign? How does that affect their coverage?
What can the campaign do to influence news coverage?
What information does the resulting coverage convey to the public?
How are the internet and the partisan media environment changing this ten-year old picture?

3. What do journalists and editors want?
Increase readership/viewership/hits
Drama, conflict, the horserace
Be well thought of by peers
Herd journalism
Win awards
Focus on scandal
Beat other organizations to the story
Maintain good relationships with sources
Personal/political agenda

4. How does the candidate try to control the press?
Pick issues to emphasize & stay on message
Hire personnel to “feed and care for” the press
Keep a thirty second story and sound bites in mind
Train reporters with carrots and sticks
Go to local reporters instead