1. COLOR

2. PURPOSES OF COLOR Attention Mood

3. ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands on attention Guide not force

4. ATTENTION

8. MOOD AND SETTING

9. MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

10. MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

11. MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

12. MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

13. MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

14. MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

15. DESIGNING A MOOD

18. SETTING MOOD NEUTRAL ---- DESIGNING

19. SETTING MOOD NEUTRAL ---- LESS INTENSE

20. SETTING MOOD BIASED

21. BASIC COLOR SCHEMES Key Color Control Saturation Tints and Shades Accent Color

22. Hue Saturation Value

23. Hue Saturation Lightness

24. HUMAN VISION PRINCIPLES Information Contrast in Value Do not depend on only one set of cones Peripheral vision Gray and Blurred

27. Why is this so much easier?

28. SIMPLE COLOR SCHEME Pick a key color Add black and white Add a tint and a shade Pick a contrast color

29. PICK A KEY COLOR Key White Black Tint Shade Accent

30. PICK A TINT (MIX WITH WHITE) Key White Black Tint Shade Accent

31. PICK A SHADE (MIX WITH BLACK) Key White Black Tint Shade Accent

32. PICK AN ACCENT (CHANGE HUE) Key White Black Tint Shade Accent

33. PICK AN ACCENT (CHANGE HUE) Key White Black Tint Shade Accent This is some text on our page This is some more text Button Text

34. POWERPOINT EXERCISE Key White Black Tint Shade Accent This is some text on our page This is some more text Button Text

35. KULER.ADOBE.COM

36. TEXTURE

37. This is some text

38. TEXTURE This is some text

39. TEXTURE This is some text

40. TEXTURE This is some text

41. TEXTURE This is some text

42. GRADIENTS This is some text That I can Use to Demonstrate Problems With gradients This is some text That I can Use to Demonstrate Problems With gradients

43. GRADIENTS This is some text That I can Use to Demonstrate Problems With gradients This is some text That I can Use to Demonstrate Problems With gradients

44. GRADIENTS This is some text That I can Use to Demonstrate Problems With gradients This is some text That I can Use to Demonstrate Problems With gradients

45. TRANSPARENT GLOWS

46. OVERVIEW Use of color Attention Mood Pick relevant images, blur them, select colors Try your choices out for peoples response Setting Black, White, Color

47. OVERVIEW Hue, Saturation, Value Information contrast in the Value range Lower saturation for more pleasing colors 6 Color Scheme Key color, white, black, tint, shade, accent Kuler.adobe.com Texture Gradient Glow