1. What is effective marketing communication to-day?

2. What is effective marketing communication to-day
What is effective marketing communication to-day? What are the differences between the market to-day and yesterday?

3. What is effective marketing communication to-day
What is effective marketing communication to-day? More actors Technical development More demand for information

4. What is effective marketing communication to-day
What is effective marketing communication to-day? Some examples from Sweden: Marketing of seminars Advertisments

5. What is effective marketing communication to-day
What is effective marketing communication to-day? Check-list for Advertisements

6. What is effective marketing communication to-day
What is effective marketing communication to-day? Questions to discuss: -Centralized decisions versus decentralized decisions -Institutonal marketing and product marketing -How to make All employees to give to the same impression of the organisation -How to deal with the differences in statistical competence among the customers