1. What are the Big Issues: How do we respond
What are the Big Issues: How do we respond? Frayne Olson, PhD Crop Economist/Marketing Specialist Director – Burdick Center for Cooperatives (o) (c) NDSU Extension Service ND Agricultural Experiment Station Dept. of Agribusiness & Applied Economics
STUDENT FOCUSED • LAND GRANT • RESEARCH UNIVERSITY

2. Background
Issues versus Delivery Methods

3. Background Issues versus Delivery Methods
What is happening to resources?
People/Positions (% appointment)
Operating Funds
Supplemental Funds
Grants, industry, commodity organizations, others

4. Background Issues versus Delivery Methods
What is happening to resources?
People/Positions (% appointment)
Operating Funds
Supplemental Funds
Grants, industry, commodity organizations, other
What is happening to expected deliverables?
Decrease?
Remain Stable?
Increase?

5. Background
Who are our primary versus secondary audiences?

6. Background Who are our primary versus secondary audiences?
Farm and Ranch Managers

7. Background Who are our primary versus secondary audiences?
Farm and Ranch Managers
Policy Makers (local, state, federal)
Ag. Lenders
General Public
Industry
International Buyers

8. Background
Farm and Ranch Manager demographics and diversity:

9. Background Farm and Ranch Manager demographics and diversity:
Large vs. small
Diversified vs. specialized
Early career vs. late career
Financially strong vs. financially weak
Innovators vs. laggards
Risk averse vs. risk neutral

10. Background Farm and Ranch Manager demographics and diversity:
Large vs. small
Diversified vs. specialized
Early career vs. late career
Financially strong vs. financially weak
Innovators vs. laggards
Risk averse vs. risk neutral
Number of farms/ranches versus economic contribution

11. Educational Programming
Marketing (management & finance)

12. Educational Programming
Marketing (management & finance)
Outlook (supply and demand)
Domestic markets
International markets (exports and competition)
Trade and exchange rates

13. Educational Programming
Marketing (management & finance)
Outlook (supply and demand)
Domestic markets
International markets (exports and competition)
Trade and exchange rates
Understanding marketing tools
Futures and options markets
Interaction with cash markets (basis)

14. Educational Programming
Marketing (management & finance)
Outlook (supply and demand)
Domestic markets
International markets (exports and competition)
Trade and exchange rates
Understanding marketing tools
Futures and options markets
Interaction with cash markets (basis)
Evaluating Marketing Strategies
Lock in price versus enhance price

15. Educational Programming
Missing topics?
Technical Analysis
Influence of “managed money”
GTC orders (futures, options, cash)

16. Educational Programming
Missing topics?
Technical Analysis
Influence of “managed money”
GTC orders (futures, options, cash)
Psychology of marketing
Greed versus Fear (versus Ego)
Market segmentation (cash market issue)
Benefit/Cost of storage

17. Educational Programming
Missing topics?
Technical Analysis
Influence of “managed money”
GTC orders (futures, options, cash)
Psychology of marketing
Greed versus Fear (versus Ego)
Market segmentation (cash market issue)
Benefit/Cost of storage
Managing “information overload”
Financing marketing plans (cost of production)
Others??

18. Program Delivery Information Transfer versus Education
Are there differences?
Face-to-face delivery
Meetings, conferences, workshops

19. Program Delivery Information Transfer versus Education
Are there differences?
Face-to-face delivery
Meetings, conferences, workshops
Distance delivery (technology)
Web pages
Webinars
Social media (information “push”)
and phone
Traditional media

20. Coordination Across Systems
Exchanging information vs. Shared programming
LMIC – Create a crops version?
Crop & livestock listserve
“Plains Doc” – Scott Erwin’s AAEA discussion
eXtension
Others??
“Ownership”, supervision and maintenance