1. Sony The challenge What we did The results W-series
Sony wanted gym members to consider the W-Series Walkman as a convenient and fun gym companion whilst working out, through live trials within the UK’s largest Health & fitness chain Fitness First.
What we did
A Walkman W-Series Headset unit was placed in reception with PT product demos. This was supported by 6-sheets, mirror vinyls, data capture cards and a social media and Newsletter campaign with an exclusive competition.
The results
Both Fitness First and Sony were thrilled with the success of the campaign. Targets were exceeded by 80% with well over 1,800 trials taking place and many Gym goers buying the product as a direct result of the PT demos.
Environment: Health Club
Media: Mixed
Campaign: National