1. 6 strategies to drive growth in a startup environment
Alizee Varloud

2. What is growth?

3. 1. Know your personas
Who am I talking to? What value can I bring them?
Who?
Recommend a decision or action Agree a decision Perform a decision once made Input to a recommendation Decide
Make sure you take into account everyone involved in the decision process
What?
- Understand their main pain points - Map their purchasing behaviour - List where to get touchpoints with them - Evaluate their degree of involvement in the decision
How?
- Offer a value proposition that will solve their pain points - Tailor your purchasing experience - Be where they are - Invest your time and efforts where it matters

4. 2. Get the right tools and automate
Growing a business is all about scale - Think big, long term
What do you need?
CRM Marketing Automation s CMS Social Media Data Analytics Internal communication Chatbot Agenda/Meeting Booking Customer service software ...

5. 3. Inbounds vs Outbounds Why choose?
Outbounds (account-based marketing)
Inbounds

6. 4. Marketing for growth Find the right balance and mix
Invest
Analyse
Should I invest in offline or online marketing?
Where are my targets & customers?
Create a plan
Measure, analyse, optimise
What is my LTV:CAC ratio?
Predict and influence the future

7. 5. Build your team Sales, account management, support...
CUSTOMER SUPPORT
SET THEM UP FOR SUCCESS
Build your sales pitch
Design and refine your sales material
Build lead-scoring
Organize regular trainings
SET GOALS
Set sales targets
Reward your team
SET THEM UP FOR SUCCESS
Build a customer-centric culture
Set up account tiering
Know your customers
SET GOALS
Set meetings and renewal targets
Send regular customer surveys
SET THEM UP FOR SUCCESS
Be available when/where your customers are
Get a CS management tool
Make it personal
SET GOALS
Measure satisfaction
Compensate your customers

8. 6. Invest in retention
Don’t just invest to acquire new customers, invest to keep them!

9. Thank you!