2. Why Are We Here?

3. Why Are We Here? Colleges/Universities Accepting Students after May 1
Self-Reported Information Provided to NACAC
438 Schools in the U.S.
40 in Pennsylvania

4. 314 beautiful campus located 30 minutes outside Philadelphia
GMercyU Overview
2,800 students
314 beautiful campus located 30 minutes outside Philadelphia
2,000 Undergraduate
800 Graduate
67% on-ground
33% online

5. Competitive Landscape
46 four-year PA colleges/universities within 30 miles of GMercyU^
35 Private, Non-profit
31 of a Similar Size
12 Roman Catholic
^College Scorecard

6. Behold the Silo Online/ Graduate Admissions Undergraduate Admissions
Campus Marketing
Online Marketing
Financial Aid

8. First Steps
Asked a lot of questions and started to collect and analyze the data. What’s working from a Marketing and a recruitment perspective? Where should we invest more heavily? Where should we reallocate budget and resources?
Does our Search vendor deliver projected results? No, not really.
Do our materials reflect best approaches based on market research? No, not really.
Do our website pages provide clear calls to action and next steps? No, not really.
Are we spending too much on postage? Does it result in better attendance? No, not really.
If we add radio spots before major admissions events, does attendance improve? Yes!
If we experiment with subject lines and date/times, do we get better response rates? Yes!

9. Next Steps
Asked a lot of questions and spent some time pulling apart the budgets. How can we best pool our resources? Where can we create efficiencies?

10. Bolder Steps Inter-Departmental Problem-Solving Meetings
Marketing and Admissions started re-allocating funding to maximize available dollars. Decisions became more collaborative.

11. Two Becomes One Marketing and Enrollment Management Admissions
This approach led to the combining of the Marketing & Admissions departments.
Marketing and Enrollment Management
Admissions
Marketing & Communications

12. Cross-Campus Collaboration
Inter-Departmental Problem-Solving Meetings
Academic Affairs
Financial Aid
Admissions IT
Bursar
Marketing
Finance
Registrar
Residence Life

13. Problem Solving COLLECT: List the pain points
COMMISERATE: That affects me too
PRIORITIZE: Most universally painful, easiest to fix, available resources…
PLAN:
Topic
Action Item
Person Responsible
Due Date
Status
Notes

14. Two Becomes One (Again)
Marketing and Enrollment Management
Admissions
Financial Aid
Marketing & Communications

15. Positive Impacts Accountability Open Communication More & Better Data
Data-Driven Decisions
Stronger Collaboration
Financial aid present at major recruitment events; systems-related and other decisions made with input of multiple teams; less complaining

16. Positive Impacts Texting Capability Marketing Automation via CRM
Faculty Engagement
FAFSA Completion Tracking
Customer Service
Pre-Event Confirmation Calls
“Less Crazy Summer”
Financial aid present at major recruitment events; systems-related and other decisions made with input of multiple teams; less complaining

17. New Campus UG Enrollment

18. University Fall Enrollment

19. QUESTIONS?