1. Penguin Random House The challenge What we did The results
Tales of the Peculiar
The challenge
Penguin Random House wanted to reach a teenage audience to promote Ransom Riggs’ novel ‘Tales of the Peculiar’ in line with the film release of ‘Miss Peregrine’s home for peculiar children’.
What we did
Distributed eye catching postcards across our cinema network just before and during the release of the film. The postcards were double sided, with one card promoting the book and the other the film.
The results
The campaign reached 590,000 cinema goers across 20 sites in just 2 weeks.
Environment: Cinema
Media: Cards
Campaign: National